Advantages of Direct Mail Mailing Lists for Your Business
Mailing lists can help you target your customers efficiently for direct mail marketing campaigns, but you may be wondering why bother with a mail marketing campaign when there are so many other ways to reach out to prospective customers. Simply put, direct mail marketing offers advantages that no other form of advertising can match-and mailing lists from a list provider can cut out a lot of the initial work. Here are some of the reasons they can work for you.
It is Tangible
Even in these days of Internet marketing and convenience, direct mail marketing offers one of the best values for your money. Unlike email, direct marketing put an actual, physical, tangible item into your prospective customer’s hands. Once a target closes an email-if he ever opens it-it’s gone from his mind and will never be seen again. Direct mail actually arrives at your prospect’s home and sits there, to be seen again and again. And if you include a gift as part of your mail campaign that too is there in the customer’s home, displaying your name or message.
It is Targeted
You can tailor mailing lists for direct mail by many different variables, depending on your aims. Mailing list providers take a lot of the guesswork and legwork out of choosing recipients for your marketing campaign. You can specify a list by location, age, profession, group membership or any number of other factors. Specialized mailing lists can let you drill down to select your target market so that you don’t waste your advertising dollars on unlikely prospects.
It is Economical
While your company may spend more per customer contacted via direct mail, the ROI is significantly higher than it is with less-targeted methods of advertising. When you narrow your mailing list precisely to your targeted market, you can afford to use more expensive and more effective marketing methods to publicize your company.
Combining Direct Mail with Lists Increases the ROI of Your Investment
By narrowing your target market with a mailing list, you contact fewer people but those you contact are more likely to respond to your pitch. If you’re selling a specialty product or service, you want to get your pitch into the right hands. Trying to sell baby formula in a retirement community is a waste of your money because few senior citizens have infants to feed. On the other hand, if you send your marketing information to a mailing list culled from the subscribers of top baby magazines, you’re dramatically increasing the likelihood that every prospective customer on your list needs your product or service.
As you can see, when you combine direct mail marketing with targeted lists, you are investing in a highly effective and economical method of reaching your prospective market base. It provides an avenue to interact directly with the people who are most likely to buy your products. Why waste your time and money with less effective methods?
Chris Robertson is an author of Majon International, one of the world’s MOST POPULAR website advertising companies on the web.
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