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The modern world has provided a surprising number of technological advances in recent years, with electronic components and devices coming down to an affordable consumer level and being made available to a wide ranging and varying audience of consumers, a claim the industry would be hard pressed to match no less than 15 years ago. Of the devices introduced into the greater market over these past years, few have made more waves than varying mobile adaptations of popular devices, beginning with the early laptops and PDAs of the late 80s and early 90s. Having continued the rapid pace of technological advancement that we’ve been accustomed to, the industry has rapidly built upon these early prototypes and has subsequently succeeded in synthesizing a whole new breed of mobile devices ranging from tablets and netbooks to nearly ubiquitous smartphones.

Consumers have reacted to the flood of more readily available electronics undeniably favorably, starting a mobile development sensation. The business world has also taken note of this change, gearing up their advertising and marketing efforts accordingly to take advantage of the increasing spread of internet availability through devices and the general spread of high speed internet availability in-home that has gone hand in hand with the accelerating development of technology in itself. Mobile app development New York to California has been ramped up to compensate for this increased interest in the mobile platforms on which these applications run.

Providing anything from online or convenience services to customers (online banking, quick access to an online shopping cart and the like) to enhanced functionality (as seen from streaming music and movie services,) these apps provide an obvious source of promotion and exposure through app usage, as well as the chance to improve service to users with little extra effort. While not wholly or easily applicable to all lines of work, for most, these mobile applications are presenting opportunities yet unseen to both businesses and consumers, and, according to experts like those at mobile app development New York based company Lounge Lizard, the apps we’re seeing on the mobile application markets now could just be the beginning of an untapped potential.

Lounge Lizard is a long running web design agency, offering a number of high end, low cost web design techniques as well as popular Mobile app development New York and beyond. They also provide marketing and advertising services that range from simple design and optimization to advanced marketing plans and techniques.