Established exclusively for the Olympic white scouring products by BOCOG approval Pa – detergents, Liby – hairdressing industry
Olympic quality assurance people living Before the Olympic Games in Beijing International Media Center specifically for the Olympic Games sponsor organizations interviewed at the Guangzhou Liby Enterprise Group for the products produced in the Olympic special "Liby scouring detergent Pa full effect" by the BOCOG official highly commended. Olympic Organizing Committee responsible person said, whether it is personnel services, living facilities, participants can think or not think of the details, the Chinese are exquisite oriental
A bag and taken on it. The day did not seem concerned about washing products, it is a leader in the domestic legislation of white on carefully built for the Olympics by the national athletes, coaches and other staff alike.
Liby was able to selected the Beijing Olympics Cleaning Products Suppliers, in addition to Liby powerful enterprise strength, the excellent R & D capability and quality of product quality is Liby important reason selected for the Beijing Olympics. Liby washing industry in China has now the most professional, most complete range of products. Has four Chinese famous brand and the two countries, free products, the world's two most advanced production line for liquid detergent, one of participation in the formulation of national standards of some products. In product development, research and development establishment dedicated to the protection of white clothing, not to hurt the hand, water-saving, environment protection products, the full line of products Jieyou non-phosphorus, consistent with the concept of Green Olympics demands. Washing of the Beijing Olympic Games supplier itself against white product research and development, and health products, environmental characteristics of the most powerful affirmation.
Order to better meet product requirements of the Olympic Games special offerings, while Olympic champion can bring consumers quality, Liby Group scouring products into a key force Pa, to ensure production to marketing from research and development in all aspects of best to do your best.
Liby scouring Pa for R & D work, said Dr. Zhang Liping, Liby Group and the International Day of giant BASF, Novozymes work Cooperation , On the product formulation technology and raw materials were a great improvement, which, by the world's largest chemicals company BASF to provide for the establishment of white organic surfactant and polymer additives, the world's largest enzyme company Novozymes Company was established to provide a white enzyme contains the latest technology. Combining the strengths and the introduction of international advanced technology to make scouring Pa products truly a "champion quality."
Stand of white hegemony in the scouring product packaging is also a lot of efforts, such as increasing the Beijing Olympics LOGO, increased the number of individual design elements, and the product flavor, appearance and color on innovation, make countries more in line with the Olympic Games friends use requirements and habits.
At the same time, Li Bai also sponsors the Chinese national tennis team, by the endorsement last Olympic women's tennis doubles champion Li Pa white scouring products. White hopes to establish the perfect spokesman for the performance of new products will be scouring hegemony "stubborn stains stain a clean sweep" of selling out vividly and incisively, to establish white brand "professional, clean, healthy" message across.
In sales, establish a strong channel network by white hegemony scouring shops to the national market, and start the construction of the terminal and vivid, the National Direct KA / A class stores a total of 220, 50 000 more than other stores to start the Olympic Games theme display. At the same time, Liby launched a series of events with the sales. For the general consumer, "Liby 10 million gift for Beijing Olympics" activity is particularly of concern. Liby specifically for participation in the consumer purchase of the Olympic opening and closing ceremony tickets, purchase products, consumers have Liby Liby complimentary access to the Olympic Games opening and closing ceremony tickets. Just a few days ago, dozens of lucky winners to participate in Beijing watching the Olympics opening ceremony to witness this historical moment of epic proportions century.
Through a series of actions, Liby products to serve the Olympics into the homes of ordinary people, to feel the Olympic Games exclusively for consumer products under the guarantee of the quality of life. According to group spokesman Xu Xiaodong Li Bai said that this year, the national market, sales of established white scouring Pa warming and rising as the Olympic Games, as of last month, sales of this product with similar products already Liby three percent of sales, This is a high-end positioning of products, has been invaluable.
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