Leisure and casual apparel stores operating position and personality – Mud Pump – Top Head Drive Drilling System manufacturer
Hypermarket sales must be misplaced, distinctive, individual can endure. Clothing such as some foreign supermarkets, positioning is very accurate, very broken down, like children's clothing, 2? 6-year-old, 7? 14 years old, 15? 20 years old, levels and very clear, even if the same company, there are many different positioning brand. The development of leisure mall to endure, we must highlight the characteristics of their products, or Ebb Tide will eventually be eliminated.
Clothing Supermarkets, clothing because of consumer leisure
Wenzhou Chamber of Commerce vice president of apparel, Austria Garments Co., Ltd. Chairman Ben Cheng Chen-ni love that: "clothing store bigger and bigger, especially the casual clothing brand into a supermarket opening, a sales trend. This mode casual clothing in particular. Men are also relatively common, but not casual large scale. "sales model for the emergence of even such a stylish, Zheng Chen leisure life of love summed up the reasons. He believes that as people's material and cultural living standards, life is leisure, consumerism leisure, as in clothing consumption has gradually changed to the casual consumer. The super-stores is proceeding under the Consumer different orientation, so that every consumer can find in the stores for their products. At the same time, now more and more towards consumption personalized, personalized products must be diversified to meet different needs, pay attention to individual stores to operate with a variety of products to meet different consumers. Ma Street, opened five new stores Semir, placed in the second floor lounge 6 sets of PS2 games, entertainment for consumers, the move reflects not only the young and casual clothing Semir free enjoyment of brand positioning, but also to attract a lot of young consumers at their doorsteps. Semir shop is a good example of personal business. Not the store's problem is management problems.
However, a large clothing store to operate is not easy, some of the super-store opened to the last but can not keep up because the goods, consumers do not like for various reasons, such as into a super warehouse, showroom, or give to spread the goods feel, to the last close. Some people have doubts, is not this type of leisure there are many disadvantages of supermarket sales model? The industry believes that this is not the store itself, but a business issue. Clothing store as a marketing terminal, as some poor store management, not sell the old products, new products has continuously come in, and the whole store product mix of old and new, not updated brand image, customers gradually lose interest in a large number of obsolete products accumulation, and finally to become a super super warehouse stores, to the final only to close down. So, can not explain the development of super-stores there drawbacks, but the wrong company or the agent business.
Fact, some stores as a digestive stock positions have a temporary nature, is temporary strategy, if long-term way to digest inventory management, high cost, low profits, not worth the candle. To make a good trend towards leisure mall, Zheng Chen love that mall sales must be misplaced. Now that more and more leisure mall, Wenzhou have several products on the similarities in style and price similar to the same orientation, these are taboo clothing sales. "Distinctive, personality to endure. Such as supermarkets, some foreign clothing, positioning is very accurate, very broken down, like children's clothing, 2? 6-year-old, 7? 14 years old, 15? 20 years of age, levels and very clear, even if is the same company, there are many different brand positioning. "If the development of leisure mall to endure, we must highlight the characteristics of their products, or Ebb Tide will eventually be eliminated.
Course, also need to display on the display of old and new products, product categories clear, try to avoid mixing old and new products. Product display is the kind of deep knowledge, it must be done in place. Take Wenzhou U.S. Waters? Bonwe's flagship store, for example, sales of new clothing on the first floor, second floor, third floor, sell expired discount products purchase at the convenience of the customers at the same time, may be effective to distinguish the old and new products. Misunderstood?? Clothing Supermarkets only sell cheap goods, Zheng Chen love that is not super store selling cheap goods. "Large supermarket in the decoration, the products on display are standard, although many products, but not chaos, affordable but quality is not bad, can not simply think that the supermarket is to buy cheap clothing, to spread the goods. Although there are excellent high-end consumer groups consumer demand, but there is consumer demand for leisure, such as crocodile brand, in our country may belong to higher-priced brands, but in a foreign country, just as Metersbonwe is popular leisure brand. "large clothing stores, fitting cost is not high, with simple, casual, pay attention to the characteristics of convenience to meet consumer demand. Life of leisure, consumption-based concept of recreational and leisure consumption stress the system to buy, underwear, jackets, coats, pants, even shoes, bag, etc., can be bought in the same store system, not everywhere, stimulate the desire to purchase customer system leisure mall to buy it capture the psychological system. In addition, the super-store positioning based on consumer different starting, so every consumer can find in the stores for their products. Young consumers are more and more attention to individual, pay attention to wear clothing with its own characteristics, clothing styles are so similar that they resent. Therefore, the garment must try to provide a variety of products to meet the individual needs of consumers.
Casual clothing mall three taboo: 1: taboo clothing brand's flagship store is not characteristic, stereotyped, there is no distinct personality. 2: Product Design taboo practice "used", and copying, the lack of innovation. 3: taboo product display to fish in place like a hodgepodge of clothing store.
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