Golden Week, it has come to "The Seven Year Itch" position
1999, China introduced 51, 11 vacation policy, since then, the Golden Week holidays off heat to become the economic bright spot in our economic life, the Golden Week travel has become a norm. However, starting from May 1 this year, more and more people choose to "go out celebrating the Spring Festival," a vacation. Related to this, the first price cut in seven years of domestic travel, all previous votes intense golden week, the fare jumped the iron law is changed, the hotel occupancy rate decreased, travel benefits decline Competition Intense, many people exclaim: Golden Week, it has come to "The Seven Year Itch"?
Golden Week = Travel ? Golden Week = tourism, seems to have become deep-rooted concept in mind. This is true. "Holiday economy" to the tourism industry as a leader, in 1999 the first golden attentive to the National Day, the holiday travel boom swept the country, the community will have anticipated. According to statistics, the number of trips up to 28 million people within seven days, to achieve 14.1 billion in revenues from tourism; 2000 May 1 holiday, one week only the direct tourism income reached 18.1 billion yuan; May 1 Golden Week this year, the country received 121 million tourists trips, 46.7 billion yuan of tourism revenue, respectively, the first golden week, an increase of 332% and 231%.
Golden Week tourism and caused Retail The "blowout." A National Tourism Administration statistics show that many travel agencies in excess of income over the long holidays throughout the year to 20%. Golden Week has become Operate In the "golden age of tourism," earned "gold profit," a synonym, many travel agencies have begun to take the Golden Week, "six months is not open, open to eat half a year" and "profiteering time."
Golden Week this year: "Golden Age" gone?
"Three adults with a child, on the 4th Huangshan tour, travel agents receive from the gross margin was 74 yuan! Remove rent, staff wages, Advertisement Fees and taxes, utilities and other expenses, travel agents receive profits from the golden week is almost zero. "This year's National Day Golden Week, Hefei, the responsible person at a travel agency complained.
Once high-flying tour, but now bid farewell to the "golden age" into the "marginal profit." The one that fewer people traveling is a very important reason.
In fact, starting from this year's Golden Week is not only the traditional "fast food" style "shepherd style" tour is being more and more driving, farm tours, adventure tours, city tours and other "personality of tourism, "which also, tourism, and is no longer the only choice for Chinese holiday. Diversification and rational way of increasing resort favored by people: sports, fitness, Library , Drive School training venues and a variety of short-term Train Classes become the Golden Week "holiday resort", and even reading, sleeping, walking, shopping has become another relaxing "not out celebrating the Spring Festival," the vacation.
Around, according to reports, Golden Week, Suzhou and many are willing and at their doorstep, "Linhe small garden tea pavilion concept," white-collar workers will affect Cosmetology Body new hot spot for consumption; Shanghai people purchase festive morning, water and soil materials in the afternoon to search for sports facilities "holiday status", the evening went to Kara OK, Carnival Carnival and other places of entertainment; In addition, the use of the Golden Week holidays, learning, charge, has become a lot of office workers around the Golden Week "holiday" of choice.
"Seven Year Itch" at the back, is the transformation and upgrading people's vacation
After seven years more than 10 "glittering" Golden Week in full swing, people of the Golden Week holidays of seven days become more rational. People no longer flocked travel, "country fair" type of vacation, and no longer blindly follow suit, or shopping, but the "Golden Week" as intermittent work and study in the holiday, from their point of view for the free arrangement, the effective use of time, rational consumption, full taste of modern society to enjoy both spiritual and material. This shows that Chinese vacation is to upgrade and mature.
And diverse Golden Week vacation, can play streaming crowd, easing consumption "blowout" role. On the one hand, Leisure , Sports, rechargeable resort to some people not home, the feast; the other hand, driving, farm tours, adventure tours, city tours and other "personality" of the travel way, to avoid the travel peak Golden Week in previous years traffic congestion, scenic, hotel crowded chaos can be effectively avoided, and the tourism environment can be improved, home entertainment of their own entertainment, travel abroad is no longer "get someone likely to be pleased."
Vacation transformation of the Chinese people upgrades to face the Golden Week, "seven year itch" situation, the direct consequence of the survival of the fittest is the result of intense competition in travel industry. The "fire" for so many years of tourism, it also means the need to re-market and comprehensive consideration Public Psychology, on the Golden Week, a new orientation to the Golden Week, "glittering" in in the end it?
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as gable vent fan , electrical shaver.
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