After the Olympics Li Ning and Nike shoe of what the gap? – Nike, Li Ning – footwear industry
HC shoe web with map HC shoe net July 17 Nike point of view Who? I am afraid that no one do not know the fashion world, "Komagari hook" Li Ning Who? Some people may have been in China do not know, however, the image of Li Ning's spokesperson Mr. Li Ning in the Olympic Games To take off the ignition, all of a sudden, Li Ning's brand image has spread all over the whole of China and the world. Nike and Li Ning are high-end sporting goods brand, product display are a series of head to toe, and we can see that starting from the 08 Olympics, Li Ning and Nike will be as doomed to become the main Olympic sponsors operators appear together in front of the world. These two brands are very good trademark brand, among the best in sports, but also in the interest among sports fans. One is the sun at high noon, one is irresistible, I examined the development of these two brands, while down suddenly have some outdated brand Thoughts, both of the times is not a business, not a state, nor is using a similar business model, Both are said to be competing (for Li Ning, the Chinese market only) What brand strategy necessarily looking for?
From development, from the model, from the fields of trade marks are not the same, how to contact? I do not have a very clear clue, but I think there will always be linked, even some of them I guess, though is the Thoughts, but I believe the words Li Ning: Because everything is possible. The development road
2 1963, the [[University of Oregon]] graduate Bill? Bowerman and Phil alumni? Knight co-founded a company called "Blue Ribbon" (BlueRibbonSports) of the company, the main sports. In 1972, the company changed its name to Nike, Blue Ribbon, the company founder Bill? Bowerman in 1947 after graduating from the University of Oregon track and field has been staying as the coach, who trained in the history of the world track and field legend? StevePrefontaine. Nike has been around the world will inspire each and every player and offer the best products for as glorious task. Nike's language is the language of movement.
1990, the Li Ning was founded in 1990, after 18 years of development, has gradually become the representative of China, with oriental elements in the world's leading sports brands. Founded at the beginning that work with the Chinese Olympic Committee Cooperation Through the sporting goods business to promote sports development in China and spare no effort to sponsor various events.
Thoughts: The two founders are sports background, the history of Nike's 20 years earlier than Li Ning, one coach, one player, each have their own athletic career, and personal experience. I think coaches and athletes of the standard requirements to some extent it should be the consistency. However, I think, as a former coach at the macro management of Nike should be better than Li Ning, Nike, this may be one reason why the world popularity over the years. Li Ning as an athlete, certainly much more competitive state, which determines the rapid development of Li Ning, a 20-year period, the Li Ningsheng coincided, this also determines the rapid rise of Li Ning.
Here to point out that Nike Sell Volume in 1998 reached 9.6 billion U.S. dollars, they will start declining. Was co-founder Bowerman has died, Nike is still struggling struggled. 66 years old when Knight had difficulties, to solve all the problems. Misfortune is good, this time reborn, so a new Nike re-hwan.
For 20 years, Li Ning is the growth of the Council have encountered? I think, certainly increase inevitable, Li Ning's confusion is how to improve ourselves, after nearly 20 years of self-cultivation, Li Ning will fall into a management bottleneck Fortunately, the 2008 Beijing Olympic Games! This makes Li Ning is another upgrade, but this time to upgrade to Li Ning has accelerated the development of domestic brands by a sudden become a well-known international sports brand Li Ning, this is the opportunity, such as China's reform and opening up the same the magic of writing the history of the development of Li Ning.
Trademarks interpretation
Brand can not do without trademarks, trade is the brand logo. Nike, as a well-known trademark recognized by the world, in the face of Nike's elan, Li Ning trademark as newborn babies, the visibility and value of the trademark meaning far less rich Nike, Nike and Michael alone? Jordan that one of the world Basketball star linked to a number of Li Ning brand becomes dim, it appears that the trademark is a mark, such as the fire in the rebirth of the brand is a grain of truth.
I am an expert from International Trade Community, usually analyzes all kind of industries situation, such as used bowling pins , bowling balls for kids.
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