The Erotic Fashion
As the alluring Ads floods on the market, Herve Leger fashion industry indulges on the abyss of eroticism.
Sex has embedded in the fashion industry rather than a little bit sensual stimulus. Without it, Tom Ford could not save the directionless Gucci; Without it, Terry is just a pornographer wandering in New York Streets; Without it, Calvin Klein is just another overalls brand for Blue-collar workers. Sex, in a word, may be the ultimate goal of fashion: to attract and conquer persons of the opposite sex.
Basically, there are two standard answers to the aim of fashion: express oneself from aesthetic interest to even standpoints and ideas; attract someone else’s attention, especially from persons of the opposite sex. Maybe that’s the most direct motivation for people to pursue fashion. So, it seems natural to combine fashion with sex. However, the presentation differs dramatically.Herve Leger dresses Over-emphasizing or exaggerating on sex probably goes into reverse.
Let’s blame Tom Ford who turned the obscure sexual allure into the pure sex with a “G” marked on the private parts of a female model. Let’s blame Terry Richardson who shot a blockbuster full of sex fantasy and sex which almost equalize fashion with sex. Let’s blame CaLVin Klein who asked a group of model tangle naked with each other to generate a controversial and embarrassing situation for fashion. A commercial of Calvin Klein featuring a group of naked male and female models who overindulge themselves was prohibited to broadcast in America. The controversial incident became an overnight sensation and drew a lot of public attentions. Other Major fashion brands chose to follow rather than take warning.
At first, we spotted Kate Moss plays threesome with two half-naked men beside a swimming pool for Ferragamo. Then in an ad of Brian Atwood which is named after Brian Atwood-the design director of Bally, a lady of a certain age and two super male models play a forbidden game full of sexual violence and abuse.
The latest erotic scene comes from the Italian fashion brand Mangano. It is starred by Spanish super male model Jon Kortajarena who releases his passion with other two male models and a female model in a bed room, which includes more exotic elements than the banned CaLVin Klein AD
As one of the most favorite super models for major brands, Kortajarena involved in sensual ads more than once when fashion brands are flocking into the trend of eroticism, Herve Leger knockoffs and he constantly challenges the bottom line of moral. In a threesome ad for Brian Atwood, he appears in full nudity with a high heel against his naked butt which creates an erotic and violent scene.
Sex, which has kept a discreet relation with fashion for years, never spread without restraints as nowadays. Is it due to the economic crisis or the frustrating world which forces people depend more or less on the stimulus of adrenaline to add some joys to the tedious life
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