How to Utilize Testimonials in the Best Possible Manner
Testimonials are a wonderful way to get the trust of prospects and turn them into customers. Anyone that arrives on your site is a potential client. When they realize that your product has gotten great feedback from others, the chances of them becoming new customers is very high. However, in order to get the most out of your testimonials, it’s really important that you present them correctly. Your prospects will take you seriously only when they see that the testimonials are genuine, and not just made up. In the following article we will discuss three efficient tips to help you transform your testimonials into tools that will help you convert sales.
Using expert testimonials can definitely make your product look good, since the appreciation coming from an expert holds more value. But then again, do not acquire too many testimonials from the authorities in your niche. This is because they will have plenty of favorable things to say and might seem to commercialized. You want your prospects to get a good feel of your product but in a subtle manner. So if you plan to utilize any of the so called guru testimonials, ask them to balance out their comments. Mix these with some of the ones from your other clients. Another savvy way to display your testimonials is to scan and post the letters that you obtain in the mail from your customers. This can increase the amount of sales that you get. This is because your prospects have the ability to see the scanned letters with your customer’s handwriting. This is just to show your prospects that you’re the real deal and you didn’t hamper anything. You can also take screenshots of the emails that you receive from your customers that they send you as feedback. Just do not show their name and email address. Share the body of the letters but make sure that you get their permission first.
When you request testimonials from your customers, be sure to ask for helpful feedback that’s specific in nature. Having a vague testimonial isn’t that effective, since it doesn’t give much information to the prospect. You want prospects to have specific reasons for wanting your product, so ask for testimonials that are detailed and targeted. Testimonials that say things like, “this is a cool product!” are not what you need. Suppose your product is a program that’s designed to improve the search engine rank of websites. They can mention how fast they got their ranking or what kind of competition they were able to beat by using your software tool, etc. Prospects find specific testimonials easier to believe, and they also convey more useful information. Testimonials, then, are an essential part of your marketing efforts. If you keep the above tactics in mind, you’ll find that your testimonials are effective at persuading your prospects and help you make more sales. Overall, if you’re new then you can start off with a small bunch of testimonials from your friends or other experts in the niche, but there’s no reason why you should stop yourself from using them.
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