Importance of social bookmarking and SEO


Many people ask me whether the social bookmarking can help to boost up your search engine ranking and my answer to this question is “yes” but only when if you do it in a correct way. So today I’m going to talk a bit about Social Bookmarking and SEO. According to me social bookmarking is the method for web users to store, search, organize and manage bookmarks of web pages on the internet with the help of keywords and tags on the social bookmarking sites such as Digg, stumble upon and delicious etc…This helps you to access bookmarks from any computer with online access. These bookmarks can either be public or private. If public, your favourite bookmarks are visible for others to view and follow as well.

Now let’s talk about how does social bookmarking help in SEO? Social bookmarking helps search engines to find and rank content through links thus providing a channel for the promotion of content. If you place your links well on do follow social bookmarking sites, this will help to increase traffic to your site and assist with your link building efforts, thus increasing search engine rankings and possibly even Page Rank. Research has shown that even with the advent of so many social bookmarking sites, a large number of people who use the internet regularly (almost 20%) still use the favourites tab on their computers to add and list their favourite web pages. While this traffic is very valuable, especially because of its repetitive nature, it just goes to prove that there are a lot of possibilities in converting these users to any one or more of the numerous social bookmarking sites

Search engines spiders, large social sites such as Technorati, Stumble Upon, Digg, Reddit, Simpy and others multiple times per day. By bookmarking your article in these directories you are creating valuable back links to the new pages on your site and you have a chance of receiving visitors from these social sites. SEO manual submission is the ideal and the most convenient way to get you site indexed on popular search engines. In sense of SEO the easiest way to increase the traffic is by including your keyword phrase in the title of your post. You should also include this in first and last paragraphs of the article before you publish it. When you go to bookmark the article you want to tag it around that keyword phrase. You should include those again in the title and in the description for additional emphasis.

Keep in mind while bookmarking the content that these bookmarking links are categorized by topic with tags or keywords, traffic coming to your site is highly targeted one. This ultimately brings repeat visits from qualified consumers and potential buyers. So, by submitting your links to social bookmarking sites, you are increasing the chances of people seeing the link and visiting your site. However, use cautiously and do not spam these sites because this will end up hurting you in the long run! It can also result in your being banned from the site. The key is to follow proper ethics and uprightness when you socially bookmark your site.

Social Bookmarking has a number of SEO advantages:

  • You may get a back link when you bookmark a page on your site. I say “may” because some bookmarking sites use “no follow” in their back links.
  • Bookmarking a new page or a new post on your site can help in getting that page indexed in the search engines quickly.
  • Most social bookmarking sites allow you to use tags. You can list your target keywords in these tags and this can help your ranking for these keywords.

Manual social bookmarking can put across information about your site to millions of online users in no time and you can expect a one-way traffic from authoritative websites that are highly regarded by major search engines, which helps you, build a network of audience for a very long time. Thus we can say that with SEO the manual submission plays a vital role in opening new avenues for your business, which improves traffic and ranking of your site on the search engine.

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