Integration of Shanghai Industrial Tourism Promotion Center Attractions – Industrial tourism – sports and leisure industry
Explore the Shanghai Industrial Travel Behind the boom, is inseparable from Shanghai Industrial Tourism Promotion Center of the positive effects. The integration of private non-enterprise units and 150 industrial tourist attractions, tourist attractions in Shanghai's industry reached nearly 200, forming a nearly tourist routes, fully demonstrated the Shanghai Century industrial history. Last year, the city's industrial tourist attractions passengers 1.98 million tourists, up 43.5%.
Shanghai Industrial Tourism Promotion Center was established in May 2005. As the first line with the Government departments to build industrial tourism products, professional services, the center full of NGOs in public service platform, the role of optimizing the allocation of resources will be distributed industrial tourism resources integration, thus forming a market effect. According to city districts and counties of the functional advantages, the center created a distinctive tourism products, with the Jiading District Government Cooperation Launched the "car stopped" activities; Pudong New Area and Jinshan District, launched the "Dairy Tour"; Baoshan District Tourism Bureau is organizing a "significant innovation of steel, wonderful day trips Baoshan" activities.
It is understood that the existing industrial tourist attractions in Shanghai is divided into industrial enterprises, modern industrial park, Creative Industries, a major architectural achievement and industry museum five. Shanghai tourism products become increasingly rich, the formation of the "vicissitudes" Shanghai, "Speed" Shanghai, "Flying" Shanghai, "creative" Shanghai four main themes, as well as food industry experience, trip, trip characteristics, search technology, utilities found Tour, an interactive tour industry cluster features a dozen varieties. Shanghai Industrial Tourism lacking in outstanding cases, such as Shanghai Yakult Co., Ltd. launched the " Health Journey, "Mrs. Dole Food Co., Ltd. Shanghai launched the" flavor experience tour "so that people travel in the cognitive enterprise.
Shanghai Industrial Tourism Promotion Center also strengthen the linkage with the Yangtze River Delta, Yangtze River Delta industrial tourism theme introduced more than 10 routes, and provincial and municipal tourism bureau and the Yangtze River Delta together with more than 50 Travel Jointly launched the Yangtze River Delta of industrial tourism. Centers and City Committee on Aging, City Administrative Committee retreat, Union City, City Women's Federation and other units jointly organized the "old Shanghai to see the development??? Century industrial Looking Back," "into modern industry, a taste of elegance Heroine" " Urban style show, promoting the Yangshan spirit "Theme tourism activities to enrich people's leisure life.
Shanghai Industrial Tourism Promotion Center participated in the preparation of the first "Shanghai Industrial Tourism in the" Eleventh Five-Year "plan", are also involved in formulation of the first "Shanghai Industrial Tourism Attractions quality of service requirements", is also involved in producing the first issue of " In 2007, Shanghai Industrial Tourism votes ", these initiatives in our industrial tourism development in the history of writing a number of" firsts. " In the implementation of the "Shanghai Industrial Tourism Attractions quality of service requirements", the industrial tourism attractions and service management has been improved. The "Shanghai Industrial tourism ticket" is Shanghai's "business card", which also has the ornamental value of the collection, through the popular vote in the knowledge of industrial tourism.
The promotion of industrial tourism demonstration building is the main work of the Centre, the Centre with the city departments in this regard. The end of 2007, Shanghai has the country's industrial tourism demonstration 15. To 8 bridge, for example, the Shanghai Industrial Tourism Promotion Center of the positive promotion of the park in 2005 was named the national industrial tourism demonstration is the first to feature the creative industries as demonstration sites. Open demonstration so far, many study groups and tourists at home and abroad after another, the number received each year nearly 10 million. Shanghai Industrial Tourism Promotion Center of Chinese social organization has received AAA ratings.
A long history of industrial tourism
Industrial tourism originated in the 20th century, the French 50's, from the initial to the automotive industry is gradually extended to other industries. Europe and the United States and other developed countries more than 30% of businesses opening up of industrial tourism, handles millions of visitors. In recent years, tourism industry booming in many parts of our country, effect discounted. It is understood that Haier industrial tourism tourists last year, 10 .. 9 million, 30 million yuan in revenue. Changyu industrial tourism revenues increase 50% annually, by 2007 had reached 29 million yuan. Since the opening of Qingdao Beer Museum, accommodation was the chain growth and operating income were more than 40% so far received a total of more than 100 million visitors, of which more than 50 million overseas visitors.
The effect of industrial tourism to visitors to the company to identify with, word of mouth advertising investment alternative, effective products to enhance the reputation and purchase rate. Shanghai Yakult Co., Ltd. carried out more than a year of industrial tourism, tourist numbers over 10 million corporate tax turned over 3 times the amount of product sales improved by 200% -300%. Industrial tourism visitors into customers can bring potential customers into loyal customers. Shanghai Industrial Exhibition and tourism will also be combined so that people know the story behind the product, developing a number of unique tourism products, some experts believe that industry into the tourism element, the image of the original heavy and cold will be subversive, large industrial enterprises in a more close to the people around the way people walk.
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