Export of electromechanical products green cross in the past, but around the threshold
EU to push forward, two-instruction, in addition to restrictions on exports of electrical products in China, but also hides a more long-term strategy: to force the Chinese mechanical and electrical enterprises to adopt the EU's new technology, new materials, so that Chinese companies into a new one of the "OEM" position.
Frequently in the international market, anti-dumping harassment of Chinese mechanical and electrical industries, and now they face a new barrier challenge. August 13, the European Union, "Waste Electrical and Electronic Equipment Directive" (WEEE Directive) officially implemented; next year on July 1, "electrical and electronic equipment on the Prohibition of the Use of Certain Hazardous Substances Directive" (ROHS Directive) will also be implemented. According to the Electrical and Mechanical Exporters estimates, the implementation of these two directives, the EU will make China's exports of electromechanical products in 71% of the total, are affected.
Ulterior intention of covering up
WEEE directive since 13 August, 2005, the EU market, the flow of electrical and electronic equipment manufacturers (including importers and distributors) must undertake to pay in the legal sense, the cost of their end of life product recycling responsibilities . On August 13, 2005 to market electrical and electronic waste generated by the management fee, the producer will market all its products in proportion to their market share. ROHS directive, July 1, 2006 after the EU market of electrical and electronic products shall not contain lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls and polybrominated diphenyl ethers in the six hazardous substances.
Environmental double directive issued, directly aimed at curbing electronic waste pollution. The rapid development of electronic and electrical industry, it also brings a lot of e-waste, a serious impact on the global environment, the EU WEEE and ROHS hope that through the development of the two commands to control e-waste pollution on the ecological environment.
However, environmental reasons, but also implies a different intent. Experts point out that this is likely to improve environmental standards based on the form of trade protectionism. The name of the European Union to protect the environment, set out for imported goods difficult to meet the technical standards of developing countries to protect domestic enterprises and markets. Meanwhile, the introduction of dual instruction also use green products may be barriers to contend with the United States. America has many industrial products, OEM production in China and other developing countries, some to Europe. Double directive issued to give the EU a major competitor??? The U.S. to pressure.
To Chinese enterprises, the implementation of EU environmental directives double, that would force Chinese companies into a new round of "OEM" position. In recent years, mechanical and electrical industry in China step into the international market, a number of technical indicators to rapidly improve, gradually approaching the core of the developed countries to master the technology. If this situation continued, the Chinese mechanical and electrical industry will in a short time out of the status of OEM manufacturing. When I put the EU in this two-instruction, not only to curb the export of electromechanical products in China, Chinese companies can also be used to force the production of materials consistent with EU standards and EU to grasp new technologies, such as no lead, mercury, cadmium and other harmful substances in the new materials and production methods, so that domestic enterprises into a new round of OEM position.
Brand should be back home
WEEE and ROHS directives issued dual, of course, affect the global electrical and electronic industries, but China's domestic brands have become especially vulnerable.
Shanghai SVA (Group) Co., Ltd. the official said, SVA has a self-branding and joint venture brands of two parts. Foreign manufacturers and joint ventures in China, you can search for its global sourcing platform provider, SVA 2.5 billion exports last year, 90% of the joint venture's product, so by raising the threshold of dual instruction is limited . However, the introduction of dual instruction on the growth of independent brands have had some obstacles to the export of electrical self is likely to remain for a long period of time mainly in order to OEM. He said that as the material and technical bottlenecks, in response to double instruction, they have to consider the adjustment of product structure, production shifted from the machine key components, such as display production.
I am an expert from International Trade Community, usually analyzes all kind of industries situation, such as rubber corner guard , fibre cement board.
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