Do Your Current Adwords Ads Suck? Here Will Be The Answer
If you know how to write great classified ads, then you can write terrific ad copy for any PPC campaign, and yes that means Google Adwords, too. There are several things involved, here, but the main thing is understanding how to write short ad copy. Given below are a few AdWords copy writing tips that you can use right away to see results.
Be clear and concise at all times with any ad copy you write. If you have never written a PPC ad or classified ad, then the news is that they do not give you much room for error; in fact, there’s no room for any error or wandering around. First, a space is a character; but then it’s like 25 characters in the headline/title and 35 for the body – not much room! So make sure you cut down on all the unnecessary words and include only those points that make your advertisement more valuable. You won’t get more than a few seconds to grab the attention of the searcher. Don’t get too upset about it because we all do the same thing when we see ads? Right? Even you… You can test with using your pricing in the ad copy, and so you know that if anyone clicks through, then price should not be an issue. The thing to remember is that if someone is immediately turned-off by your price, then they usually will not click on your ad. If he doesn’t really have the budget, then there’s absolutely no use for him to click on your ad as it wouldn’t deliver any value to you.
Learning how to write good ad copy means economy of words; so make darn sure you are not using any wasted words – at all. You will notice when you write PPC ads that there’s not much room, and so you need to make every space and every word and letter count for all they have to offer. So keep in mind that wasted words are really impeding your ability to create a successful ad and campaign, too.
Asking the reader a very pointed question can have incredible results if you ask the right question and in the right way. Have you ever asked anyone a question because you wanted to make a point, or irritate them, or make them more curious? Of course you have. You want to nail them right between the eyes with your question; so get to the point, pronto. The best way to improve with Adwords, or any PPC, is to learn how to write great classified ads, and then it’s just a matter of experience. Don’t allow yourself to feel intimidate with PPC, and just keep getting experience.
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