“Made in China” storm, no impact on the U.S. heavy truck parts market – slurry pump impeller
The United States a recent survey, consumers of “Made in China” product quality problems stereotypes are changing.
Recently, some “Made in China” products have been recalled due to quality problems caused by the events of the consumer’s concern and discussion, but this does not affect the heavy-duty truck dealers and corporate users to buy “Made in China” parts, this is Wade & Partners After market research, and draw conclusions.
Wade & Partners is a company specializing in spare parts and after-sale market consulting management services company.
Survey shows that 42% of heavy-duty truck dealers concerned about their quality of products imported from China, because customers buy Chinese products accounted for 64%, of which more concern is the production of materials, technological level, as well as whether the United States production levels standard requirements, in particular the relevant security standards.
U.S. brand and country of origin
However, the survey found that both the dealer group also buyers, their degree of concern for the brand than all the other aspects.
Wade & Partners. Manager, Bier Wei had said that if consumers knew the brand, they will subconsciously as a security product of its category, and therefore that this product is reliable. “Product of the original production of pre-empt the role of Congress have some claim to be” American-made “products are actually produced in the United States in the past, but now has been changed to import, but the sales staff of the subconscious will think that this product is” made in USA “Although this product is actually manufactured overseas.”
“Frankly speaking, I am surprised by this finding, I do not expect dealers by the impact of brand awareness is so deep, so that the product than the actual content of the concern.”
For security-related components, such as steering bearings, brake friction material or the steering ASSY films and so on, due to the special nature of these products, distributors will be more focus on its production lines. Through dealers live interviews found that they want these products to achieve higher quality standards in order to be able to better target in the market.
“American-made” products, unshakable gold content
For the survey, ” ‘made in USA’ products still have the sales impact do” question has been the targets of investigation the answer is “yes.” 75% of those surveyed believe that as long as “American-made”, this product is still able to open up a new market. Survey, “American-made” heavy-duty truck dealer for the mean: fine processing and quality; better production equipment; good technique and appearance.
In the heavy-duty truck parts business, which is the means that the product is reliable, consumers will not lose money, rework or failure.
However, the survey showed that the “made in USA” products, while having sales of influence, but for the “made in USA” products are able to sell for much higher prices, respondents seemed more hesitant to answer or not definite enough. 38% of those surveyed said that even “American made” products, nor should they sell for much higher prices. While 62% of the respondents said, it should be or is likely to.
Answer “may” because, if the product uses a simple, customers may only look for the cheapest to buy, but if the product key used to require a higher or related to safety, then the price can increase a little.
The survey also revealed that some dealers have stopped selling some Chinese-made products, for fear that these products may not be hot or not at all hot. While some dealers are still selling, but it will enhance the products and production processes of the audit, in order to determine whether those products meet U.S. standards. Other dealers have stopped selling “Made in China” products, although some individual dealers to do so is in the product market positioning considerations.
The survey targeted a random list of heavy-duty truck dealerships in the extraction, through anonymous phone calls asking about its sales of parts and components, the quality of Chinese-made products and the “American-made” products such issues as the value of time is 2007 7 18 -19 days.
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