How You Should Make Your Blog Sticky
Building a targeted blog on your favorite topic is super easy these days. Anybody can open a free account with WordPress or Blogger and start posting within a couple of minutes.
And this can be done without investing a single penny. Of course, why spend a bunch of time working on writing unique content for your blog if you aren’t going to have anybody reading it? That’s why, in addition to attracting new visitors to your blog you also need to work on giving those visitors reasons to come back again and again.
Try to remember that people are coming to your blog because they want to find someone to connect with on a specific topic. Make sure that everything you do on your blog feels personal from the content that you create to the way you interact with the people who read you. Building a “personal brand” takes a lot of time and it won’t happen fast. But when your readers feel the connection with you on a personal level, they’ll be able to trust you better and find your blog’s content even more useful and attractive. This will make your blog even stickier and build your stable of return visitors. Secondly, when you notice that a particular post on your blog is getting lots of traffic, it’s time to leverage it to the highest extent. It’s easy to add a link underneath your post that leads to related posts on your site and that can help you keep your readers around while offering them extra value. Writing a follow up post is easy to do and offers the reader the opportunity to learn more about that specific topic or idea. There are lots of ways to build a stronger presence for your blog when you get a traffic spike.
One of the best ways to increase your blog’s “sticky” rate is to work on the branding that you do for your site. This can help your blog stand out from all of your competition because it will help people instantly recognize the value behind your brand and understand the main aim of your blog. You need to be able to infuse this brand into your content, your logo, your site design and everything else you’re using to strengthen your professional image to your readers. This creates an unique selling point for your site while simultaneously helping you build up your reader numbers. In summation, this article helps you understand how growing the stick rate of your blog is simple and how it helps you go to the next level. You’ll be surprised at what results you get once you start trying for this. Remember, it won’t happen in a day or two but if you put forth a consistent effort there is no reason you shouldn’t reach your goal of having a sticky blog and a huge amount of regular and loyal readers.
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