Orders received domestic furniture industry, "soft" – furniture, office furniture – office supplies industry
"Furniture industry for a long time not such a good market in the second half of this year it!" At the recent 12th anniversary celebration, Zhongshan Furniture Association, the Four Seas Group Chief Executive Officer Andrew Ho told this reporter. According to him, warmed by the real estate market and other factors, many of the city from the second half of the domestic furniture industry may not accept more orders, and the formation of the export market, " " situation. Zhongshan several leading companies are planning the establishment of brand alliances to further enhance the Zhongshan Furniture regional brand awareness in the domestic market.
Enterprise difficult to cope with the second half of the domestic order
Andrew Ho is currently the most headaches recruit workers. "No one is better than the first half of the second half of the orders are a little more to do, however, too difficult to recruit people." According to him, by the Financial Crisis, the furniture industry in general since the second half of last year due layoffs, reduced operating cost pressures ease, but did not expect the second half of the domestic market rebound so quickly. Universal furniture this year, only 1? In October of the domestic market Sell Reached double-digit volume growth, there actually was a double-digit decline in export performance.
Inside and outside the market for the furniture industry, Zhongshan choice, he believes that the current export markets have recovered somewhat, but did not see significant improvement in domestic sales next year should increase, and should do a better job domestic brands.
Zhongshan Furniture Chamber of Commerce, the U.S. surplus furniture, furniture, Chairman Li Weiliang also think Zhongshan promising enterprise in the domestic market. He told reporters before the Zhongshan furniture industry in general pay more attention to export markets, in foreign markets with the visibility and influence. Since last year, because the international financial crisis, many companies began fought in the domestic market, which also made the domestic dealers to see the quality of Zhongshan furniture products and brand strength. Mahogany furniture products such as Tai Chung has over 500 patents on, and the monthly number of patents are increasing brand awareness is very strong.
build brand alliances to enhance national awareness
Liwei Liang said that despite the Zhongshan office, mahogany, European antique furniture, have a certain reputation in the industry, many furniture companies have strong market competitiveness, but the distribution of the whole industry is very casual, not like Dongguan and Shunde as to form a focus on the furniture industry region, Zhongshan Furniture regional brand in the domestic market's influence also need strong integration.
"Things on the establishment of brand alliance, now several companies are talking about." Andrew Ho said the company had been aware of the trade union, the importance of detailed division of labor, but this Cooperation Can a single company as soon as possible need to break the conservative ideas. He believed that the formation of regional brand Zhongshan furniture takes time, if the Government can promote a good brand and good plant grafting, division of labor for industry, should be able to success of several major brands of furniture the formation of Zhongshan.
Whether Office Furniture , Mahogany furniture, antique furniture, or European, companies are in a crisis for the development of the brand transition. Furniture Chamber of Commerce are to promote this industry transformation, the establishment of industrial bases have been submitted to city government. Tai Chung mahogany furniture Chamber of Commerce also plans to run again next year in March mahogany furniture fair, and intellectual properties to companies to help.
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