Postcard printing for your promotional repertoire
Postcard printing should be part of every business’s promotional repertoire. Why? Because printing postcards is cheaper and more targeted than other forms of advertising; like billboards, poster printing or television advertising. Postcards can either be delivered right into the hands of prospective clients, either by mail or in a postcard stand where the prospect willingly chooses to pick up your postcard from the rest. Postcards thereby act just like a bigger business card, only you can increase levels of appeal by getting creative with design and adding call-to-actions you wouldn’t find on a business card.
Postcards are a great way of communicating with current and prospective clientele – because they are to-the-point and offer quick information in a matter of seconds. However, like all promotional printing, postcard printing must adhere to the highest quality standards for all aspects of the printing process, including paper stock grade, ink quality, and overall postcard design. Make sure you choose a heavy card stock, that will differentiate your custom postcard from any other mail it arrives with, as well as avoid looking like cheap spam.
Postcard printing is a fantastic way to support any advertising campaign. In fact, the entire process is extremely viable for any business looking for extra exposure. Postcards can be sent at any time of year, for any occasion. Popular postcard uses include: direct mail campaigns, special offer coupons, thank you cards, business updates, invitations, the list goes on! Postcards provide a non-intrusive way of communicating with your customers, as most customers appreciate being up-to-date with a business especially if you frequently offer discounts or promotions on your postcards.
Most printing Sydney specialists will offer a variety of sizes and paper types to choose from for your postcard printing. The best thing to do before your business starts printing postcards is to speak to a professional print and design specialist so that you can make sure your postcards effectively convey your message, as well as meet your budget.
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