Improve your writing skills
In today’s business world there is no substitute for good writing. How effectively you communicate your brand, and the quality of your written communication with customers or clients, will have a direct impact on the success of your business. Regardless of what industry you are in, improving your writing skills is a worthwhile investment. As technology and the methods of communication change, so too do the writing skills that are necessary to ensure clear, effective and successful communication.
If you’re not sure whether your staffs’ writing skills (or your own) are up to scratch, there are a number of writing and communication courses available. Here’s a rundown of why writing skills are so important.
– Ubiquity of e-mail. E-mail is the most popular and well used form of communication in today’s business world. As a medium, e-mail is relatively informal. This informality, and the ease of firing off an e-mail creates the danger of communicating with your clients in a way that is sloppy and unprofessional. E-mail communication with clients can be light and informal, but it’s important to produce succinct, well-written correspondence that effectively communicates your message.
– Writing required in all fields. The written word is the basis of all business. Whether that is through a website, reports for clients, e-mail or other correspondence such as presentations and pitches, knowing how to write in a clear and engaging manner that is appropriate for your market is essential to your success.
– Get your desired response. A well written report or concise and clear e-mail communication will help to elicit the desired response from clients or customers. Today’s workforce is time poor, making it important to write and communicate in a way that is clear and to the point (without being distant). Make it easy for your customers or clients to say yes by offering easy to follow communication.
– Writing is behind all communication. Good writing is the basis of all other communication. Having a good grasp of the written word will have an effect on your presentation skills, your phone manner and your face-to-face presence in client meetings. Develop your other areas of communication by making the choice to improve your writing.
Writing skills are essential in securing clear and productive communication with your clients or customers. Investing in these skills through training or short courses is the best way to invest in continued success in your career or for your business.
Improve your writing skills, or those of your team, by learning how to write in an effective manner that suits your business needs. Learn about writing with impact through short courses. For more information visit www.rogensi.com.
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