Suning CEO Sun Weimin: online shopping is not the best way – Suning Appliance, Sun Weimin – household appliances
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Suning
Electric annual report published, Suning Appliance net profit attributable to parent company 2.89 billion yuan, up 33.17 percent.
<BR> However, Suning CEO Sun Weimin Quedui not very satisfied with the performance: "the outside world think we're a good performance, by the impact of the macroeconomic environment, Suning too cautious strategy of the first half of last year, resulting in the growth of last year, the worst in recent years The. "Recently, the acceptance of a press interview with Die Zeit, he said that regardless of how rival, Suning will continue to expand as needed to maintain proper rhythm.
<BR> 3, 4 market focus
<BR> Die Zeit: Suning net profit of 2.89 billion last year, but growth point of view, 2007, 2008 and 2009 were 93.42 percent, 48.09 percent, 33.17 percent, easing trend year by year. How do you evaluate?
<BR> Sun Weimin: 2009 External feel that our results better, but from our internal view, the transcript is not satisfied. January 2009 a good momentum, but not good for the beginning in February, in which comparable store
Sell
Obvious effect until September before they feel the market rebound.
<BR> Affected by the macroeconomic environment, we are not allowed on the market a little bit to see, especially in the first half of last year's strategy too cautious. From the full year, at the side of the step on the gas Suning, while the state of brakes, the whole development is not a particularly fast pace.
<BR> Die Zeit: Does this mean the Chinese home appliance chain enterprises have already bid farewell to the era of high growth?
<BR> Sun People: the slowdown comes from multiple factors. In addition to the above reasons, there is the growth of the domestic market last year Suning highlight three or four markets, the network home appliance chain distribution concentrated in one second-tier cities.
<BR> For the next two years the prospect of Chinese home appliance chain enterprises, Sun took the Japanese people to do reference. Japan's population is only one-third of China, but sold the equivalent of home appliances 55% of the Chinese market. Chinese home appliance market is still large room for growth.
<BR> Times weekly: on the outside,
Huang Guangyu
After the incident, Suning usher in greater opportunities for development, how do you understand that?
<BR> Sun Weimin: Regardless of how rival, Suning will continue to expand as needed to maintain proper rhythm, "healthy" development of the company is always the key word.
<BR> Plans to open 300 home Zhendian
<BR> Die Zeit: Suning shop how to plan this year?
<BR> Sun Weimin: Open for Business Planning is divided into three types. First, primary and secondary markets of conventional stores, including flagship stores, the center stores and community stores, will open a 200; followed in Beijing, Shanghai, Guangzhou,
Shenzhen
Tier cities such as creation of more than 30 boutiques, in December last year in Shenzhen, the first boutique to open up after the high-end positioning Suning "boutique" will be unveiled this year, Guangzhou; another form of township and village shops, mainly for land The following regional-level cities, plans to open a 200-300 home.
<BR> Die Zeit: the old town shops and variety stores any distinction?
<BR> Sun Weimin: the first from the concept of rural stores
Guangdong
. Guangdong's urbanization is too fast, gives us the idea of building a town shop. Originally rural shops are going to start planning after 2010, and now ahead of schedule, mainly because the country's urbanization process is accelerated and the national industrial policy
Appliances to the countryside
Incentive policies.
<BR> Target market town stores to 20 million people, the market capacity of not more than 1.5 million the following regional-level city, an area of less than Suning stores now half of the average area.
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