Chain facing Examination: "Hand in Hand" shop will be to be called – channel, chain – HC Network Appliance Industry
"Shall not occur within 1000 meters with two types of home appliances store."?? In December, the Ministry of Commerce, "Business Regulations of the professional appliance stores (draft)" released, marking the first time home appliance chain store national competition policy control . Thinking how to change the competition, the Chinese appliance stores are facing a new test.
Control the pitch: The Third Wave Series control
12 19, the Ministry of Commerce to complete the latest draft of "professional home appliance stores operating specifications (Draft)" has just ended for Comments. If the formal promulgation of the draft, within 1000 meters in the future there will not be two stores with the types of appliances. Industry in an uproar. In fact, since the end of October this year, not only in Taiyuan, the whole country, directly or indirectly, a series of home appliance chain store's policy for control has begun.
Early this year on October 31, Department of Market System Development began on the "retail sales behavior management approach" for public comment. Provisional Draft of Article IX which provides that: "Retailers promotional activities carried out propaganda, the propaganda content should be true, legitimate, clear and understood, not use vague, easily lead to misunderstanding the language or text."
Article XV: "promotion during or after the promotion, consumers and other legitimate reasons for the quality of the promotional products purchased on the requirements for return, retailers should be returned the relevant provisions, shall not refuse promotion not create obstacles to increase Return procedures. "
: "to carry out special limited shopping retailer, shall ensure that goods shopping in the limited time period of sufficient supply."
Article 4: "retailers to carry out sales activities with prizes, no prizes or gifts to the value of fictional places, 'gifts' and other ambiguous language to mislead the consumer;"
New regulations listed above is only part of the many strict rules. In Taiyuan, some of the appliances stores now among the more or less in conflict with those policies, there is the phenomenon.
Such as home appliances store in a promotional flyer, the only marked "a famous TV XX dollars"; consumer appliance store for a limited time to participate in promotional activities, was told that many models had sales of finished products; some stores selling home appliances The machine does not give three bags of special samples; while many "gifts" of the existence of Gengrang consumers see a loss.
The Commerce Department announced the end of October this year, "Retailers and suppliers purchase transaction management approach (draft)", also indirectly target a small number of home appliance stores bully manufacturers, suppliers, unreasonable behavior.
, For example, not by any means, without coercion supplier relationship to a competitive supplier to other retailers, or limit the shipping price; store shall not force yourself to have opened shop supplier, to join, settled in store .
The provisions of Article 5 is particularly deadly to some appliance stores – "sold by retailers to purchase and sale of goods, on the day with suppliers for goods, should be within 10 days after receipt from the supplier pay the purchase price; on the fast moving consumer goods, should be within 45 days after receiving payment of money to the supplier; for other commodities, the two sides may agree to pay the purchase price limit, but pay for a period not longer than 75 days after receipt; the two sides agreed on the payment of money of unknown duration Retailers should be within 45 days after receiving payment of money to suppliers.
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