Wave of small household appliances enterprises listed on the back of the "hidden secrets" – small household appliances, Household Appliance – Network Appliance Industry
Recently, Small appliances Industry with the listing of nine yang, to promote small
Home Appliances Listed company presents an upsurge, then the present small appliance industry, and set off a listing of what are the reasons behind the boom? After these small household electrical appliance enterprises in the listing process, there will be any kind of problems? The real reasons behind what is it?
Small household electrical appliance enterprises listed on the causes fever, no more than three points, one government "takes"; Second, the industry "needs" request; Third, enterprises "need" to be!
Government "takes": Why is this so? Gathering places such as small household appliances enterprises in Guangdong, which is leading the Chinese economy. But a few years ago, the number of listed companies has been relatively small, while Jiangsu and Zhejiang to compare, resulting in absorption of capital by way of Guangdong enterprises are more single, typically bank loans, either the foreign investment, public finance but it is very small; Second, listed companies is the effective strength of the economic field can not be ignored, and is on a government examination of an important local economic weights, which is now a lot of cities in Guangdong, the company re-listed work as the first task of economic, being promoted to the physical market for small household electrical appliances enterprises boom.
Industry "needs": small household electrical appliance industry development trend of view, the appliance industry is the last piece of "cheese."
Refrigerator , TV , Air conditioning Other large household appliances have been formed oligopoly situation, but not the formation of such small appliances competitive situation, a group of small household electrical appliances enterprises, and sub-professional championship there is great development potential. However, the prospect of small household appliances major household appliances brands attracted to accelerate penetration, such as Haier,
Chang And so on, so for the small household electrical appliances industry, competitive environment, further bad technology, and professional small household electrical appliance enterprises to compete with not only professional but also in the capital, management, branding, talent, etc., have with these large home appliances brand same stage. To this end, also motivate the small appliance business listing boom!
Enterprise "need" to: business development has several stages: from the General brand to brand the industry, to the public known brand, and finally to the international brands, this is the law of development appliance brands. At present, most small household appliances enterprises are well-known brands from industry leading brands to the mass change. At this critical moment, small household electrical appliance enterprises to seek listing of the motives very clearly, through the mechanism of listed companies to promote internal management changes, and more external resources to achieve faster and bigger from the strong to resist market risk.
Above, government, industry, business, etc. with the accumulation of a variety of reasons, also contributed to the recent wave of small household electrical appliance enterprises listed!
The same time, small household appliances market is no easy business, there are four threshold to cross: The first management "threshold"; second is financial "threshold"; Third Option "threshold"; fourth brand "threshold."
Management "threshold": not standardized, does not meet the requirements of listed companies, which is the main obstacle. In many small appliances are private enterprises, the management of family there, I was chairman of the board, the son of general manager, his brother is the procurement minister, etc., and these corporate structure, not only with the listing requirements were far worse. Meanwhile, the company determines the structure of the management structure, management, non-standard specification, with the company employing the principles of architecture and of great relevance, so the market for small household electrical appliance enterprises is still some way to go.
Financial "threshold": the financial statements of listed companies require open, transparent, it also can not do a lot of small household electrical appliance enterprises. In many small household electrical appliances enterprises there is the financial "relatives" and then described using a common expression, not the Oscar-winning friend, is the Oscar-winning friend of the mother, so that the principles of financial personnel and systems, with the gap between standards of listed companies, Finance is a specialized job because, it can not be the boss of a miser. Second, in accordance with the listing requirements, must be three years before the financial statements and earnings to be announced, and be subject to public scrutiny.
Third Option "threshold": Listed Companies to be thinning, not the boss due to the dominance, which requires open-minded boss, not "home world."
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