Information On Managing A Money-making Banner Marketing Promotion
You’ve heard stories of people doing very well with banner advertising? If you’re not completely happy with some of the methods you’ve tried, then this is something you should take a serious look at.
Contrary to the popular belief, you don’t have to have deep pockets to take advantage of banner advertising. It’s true that there are sites receiving great traffic, and the monthly fee is very reasonable. Now that’s something which would be difficult to achieve with a pay per click campaign or a pay per view campaign. In the following article we shall be talking about 3 easy to apply banner advertising tips that you can use to enhance or create better campaigns.
How the banner is designed is not connected to the most important tip on banner advertising. The key is to ensure that your landing page matches your banner. If your ad talks about “free iPod giveaways”, then when somebody clicks through it and reaches your ad, they should find exactly that on the landing page. This is to say that you can’t expect a high level of conversions if your banner is all hype. Yes, you will get lots of clicks but that really doesn’t matter because the only important thing is the rate of converted visitors. It doesn’t matter how many clicks your banner gets because if people aren’t converting due to your landing page you are throwing money out the window.
The power of your copy, used on your banners, has to be reasonably able to touch the emotions of people. You’ll write your copy to offer a great benefit or other approach that is effective.
There are many approaches to copy ideas, and the bottom line is you’ll never know until you use it – but be sure to test. Your aim here is to invoke the curiosity of your prospect and get them interested in your offer, so that they can click through and avail it. It doesn’t take much to create good content for your banner ads because you don’t have to write a lot.
It is quite important to pay attention to colors and ensure that your banner matches the website it is being placed on. Even if four websites are displaying the same banner you still need to make sure that the colors match the core design of each site. If your banners look like they don’t belong, you will find that your response rate will suffer. Your banners should look as if they are perfectly aligned and as if they are part of the site. No one expect perfect integration, but do try and make things look a little coordinated at least. Overall, it’s safe to say that it is impossible for you to fail with banner marketing if you are always changing things around to improve your campaigns. You’ll have to do a lot of testing but eventually what matters is how well your efforts are paying off and with banner advertising, there’s no doubt that you’ll get a good response in the long run. Banner marketing is one of the most efficient ways to build an online business while driving targeted visitors to the sites of your prospects.
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