Article Marketing Techniques – How to Get Your Readers to Click Through Your Resource Box

As an article marketer, I am pretty sure that your main goal each time you write an article is to ensure that your readers will click through your resource box as this is the only way that you can send them to your website or blog. Let me help you make that happen by sharing some of the most effective article marketing tips I know. These are the following:

1. Make your articles easy to find online. Before you think about getting your prospects to click through your resource box, you will need to help them find your articles first. So, think on how you can get your articles to appear on relevant search page results. You have a better shot at securing amazing open rate if your copies are appearing on the first or second page of related listings. This will happen if you properly optimize your articles by writing them based on the latest requirements of major search engines.

2. Get your articles opened. One important thing that you need to know is that your articles are not the only ones that will show up on relevant listings. They’ll be listed together with similar articles that are most likely written and published by your competitors. The question here is; how you can make sure that your target audience will choose your work? Well, you can make that happen by talking about new, timely topics or issues. Using attention-grabbing, benefit-driven titles will also help.

3. Impress your readers. Getting your target audience to pick and read your articles isn’t easy so don’t lose your chance of sending them to your website once they chose your articles. Make sure that they’ll read everything what you’ve written by making your articles very informative and very useful. Fill them up with exclusive information, useful tips, amazing guides, and expert advice. Making your articles easy to understand, extremely interesting to read, and scannable will also help.

4. Show off your expertise. Your readers will most likely to get enticed to visit your website if you give them solid proofs that you’re an expert in your niche and that you can offer them the kind of information that they’re looking for. Show off your in-depth knowledge by giving them information that they wouldn’t normally find on other articles.

5. Boost your open rate by using highly effective resource box. Be very creative and very persuasive when writing your author or resource box. Some of the information that you can include are the following; your name, your business, your expertise, and how you can help your readers. Of course, you need to insert at least two links pointing to your website. You also need an exciting elevator pitch and a compelling call to action. One tip I can give you is to make your call to action benefit-driven. Why? It’s because your readers are most likely to respond to it if they know that they’ll benefit from doing so.

Do you want to learn more about article marketing? If so, click here: Article Writing Tips.

Also – do you want to read more articles? If so, go here: Article Marketing.

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