Strategic media relations in Brasil
There are several definitions of PR in the whole world. Also several ways exist of facing how they owe if it develops the activities of PR. But our concept is simple – it’s press relations. In simple terms, what is fact is to generate press coverage when a company, a personality or an entity no government want it, the one that is should be done in the Brazilian market the one that is should be done in the Brazilian market it is to try to build a solid public image, that can be useful during one a difficult period of press relations.
The PR’s firm Expresso da Notícia (www.expressodanoticia.com.br) obtaining free editorial space in the Brazilian media. It is done by elaboration of the press releases (suggestions, news, articles, etc.). We provide information about the clients on newspaper, magazine, radio and television, by many ways such as interviews, news, etc, represents a big benefit to the image of the company.
Our company advises clients on how to take full advantage of media visibility opportunities for the company, its products and representatives. It also handles needs of between the company and the media.
Expresso da Notícias staff use dynamic public relations tools to develop productive and lasting relationships with journalists, the target audience, and the media they represent, the means to communicate with the public. Basic elements in these relationships are ethics and credibility. We word hard to build a great relationship with the journalist of the medias .
The adequate transmission of an organization’s message to its various target audiences requires the creation of a permanent strategy and standardized institutional or corporate language.
The spokeperson’s advises the client how to deal with the media and the journalists.
Thanks to the programs flexible structure’s, Expresso da Notícia is able to prepare a specific agenda for each client, improving existing communications policies, calling attention to their relevancy inside the companies and helping to refocus activities in this areas.
The Internet Strategy
Besides that, we provide the press release for many news distribution center.
The Expressso da Noticia web site its also a press release and news distribution center. The information that is on or available on the website it is capture by many other sites such as newspapers, magazines, news and coporatives websites.
Over 400 Web sites link to Expresso da Notícia. We heve numerous partnerships with the top Internet sites to distribute our Web site to a broad audience. Web site to a broad audience. You can see Expresso da Notícia all over the Internet, including prominent Web sites and a lot of Web sites, including Tribunal courts. Recently, the Express of the News was also included in Google News Brazilian version.
The most international important search engines link to Expresso da Notícia also, likes Google, Yahoo!, MSN, Teoma, HotBit, Lycos, Alta Vista, Excite and another more. The most important Brazilian search engine also link to Expresso da Notícia, likes Radar UOL, Cadê, Aonde, and another more. Expresso da Notícia have a link in the most important legal search engines, like FindLaw (USA), Legalmania (Argentina), BuscaLaw (Argentina), Jurismaster.com (Venezuela), Porticolegal (Spanish) and Verbo Jurídico (Portugal). Expresso da Notícia it supplies content for the Revista Internauta of Juridical Práctica (www.ripj.com), juridical site of Spain, through an automated system, that it updates the news in real time.
The website news are distribute for palm tops and cell phones system of the Hands (www.hands.com.br). This company connect the most important Brazilians news and informations providers.
Additionals benefits
An additional benefit for our clients, will be to put advirtising (banners, links and press releases) about your corporate products and for the segment SOHO in our website. Expresso da Noticia is the most known popular judicial website in Brazil. With over 9,500,000 page views and 150,000 visitors per month, our Web has a lot of popularity. The site it completed six years of uninterrupted activities on this month.
Professionals (lawyers, accountants, academical teachers, managers, administrators of companies, economists and judges) and consumers researches on the Internet for judicial information discover Expresso da Notícia in a several of ways.
The ads and informations transmitted in our website are captured by Google and too much search engines. And there won’t be cost aditional forour clients.This process has proved to be very effective in building large profitable spheres of influence.
Also free, we will give support to the correspondence composition for the principals executives of the our clients.
We will grant another bonus for our clients. To every week, we will include a link driven to the our web site’s clients of in our newsletter, that the is sent more than 19.000 registered readers.
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