Five Ways to Use Viral Videos to Increase Traffic
Those who have done online marketing for a while will agree that video is a very powerful marketing tool but it can also be like a double-edged sword. This is because many people get stuck when it comes to creating the video.
Creating a decent video is not that difficult. Generating decent videos is fairly simple if you use some easy-to-remember methods. In this article, you are going to learn 5 great online video creation tips that will help you get more traffic to your website and hopefully more income.
Tip #1 – Choosing a Subject for your Video
Choosing the topic of your video is an important consideration. I would recommend you to choose a topic or subject that is somehow controversial, this will help your video to go viral more quickly. You don’t have to make something up to do this. By using the video to make a statement; regardless of your personal take on the issue; you will generate traffic from those who fall on both sides of the issue. Strong feelings for or against your topic can encourage those who support it or who hate it to not only respond to your video but to share it with others.
Tip #2 – How to Create Your Video
You don’t need to make a Hollywood type of video in order to get a lot of online traffic. There are many ways to make a simple video; a screen capture video that demonstrates your product, shows your PowerPoint presentation or which gives a demonstration how to do something are all effective methods. For those with budgetary concerns, free programs like Camstudio or the trial download of Camtasia are simple ways to get started. Either of these will give you what you need without worrying about the cost.
* Camstudio – http://camstudio.org
* Camtasia – http://www.techsmith.com/camtasia
Once you have installed and opened the video software, you need only click on “record,” begin speaking or presenting, and the software will take care of the rest. Keep the video brief. A two minute long video is much more appealing than a ten minute tirade.
Tip #3 – How to Post Your Video
Considering the colossal size of the site, posting your video on YouTube will guarantee your video gets seen by the most people possible. But there are lots of other sites that also have a pretty good sized following, so it’s worth taking the time to submit to several of the larger sites, such as:
– Vimeo
– Google Video
– Metacafe
– Revver
– Stickam.
Tip #4 – Ways to promote Your Video
Now it is time to promote your video. You can promote your video by uploading it and advertising it on Facebook, Twitter, your own blog and, of course, sending a link to it to those on your email contact list. Anywhere you have a following is a potential place to send or upload a link to your video. Ask them to comment on it, click the “Like” button and subscribe to your channel. The more people you share your video with, the more people they will share it with, and soon your video will go viral. If you are lucky your video will reach more and more people every day. This is exactly how a video reaches “critical mass”.
Tip #5 – Don’t Give Up
You can’t expect that every video you post is going to be a success. So the real “secret” to reaching that point is to keep at it. Keep uploading new videos. Keep the channels of communication open; people who have commented on your video are more likely to comment again if they get a response from you. Keep promoting the older ones along with your newer ones. The tipping point for sending your video viral can be reached by consistently following these methods that will increase your videos views and comments. This will ensure that your websites get more traffic and that your revenues will increase.
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