Company busy turn produced the financial crisis
The gathering economic crisis raging in the export business has suffered tremendously, they have to open up foreign markets to offensive, while the domestic market, a new round of "turn the domestic export" boom staged.
The face of economic crisis, many domestic garment enterprises have chosen to do quick turn domestic. December 5, Heng Hao Garment Co., Ltd. of Dongguan City, announced that the company will shift to the domestic market.
And clothing industries, the textile export business was also busy reorganizing domestic. Not long ago, more than 60 textile enterprises more than 100 CEOs and corporate marketing director, gathered in Zhejiang, a total of textile enterprises to win business in the "winter." At the Forum, Dongguan, general manager of a textile and garment manufacturers told us that they decided to officially launch early next year, the domestic market to attract franchisees to join.
Furniture exporters are "eight immortals" Busy domestic. Xishan, Taiwan Sheng, China should export giants such as furniture, have joined the "export of domestic transfer" of the tide, and each have their own characteristics. Shun Feng Furniture such as the pure American style furniture?? "California shore" moved to the mainland, China Day, Dapeng, Huawei and so is the product of the localization of the transformation, integration of the many Chinese elements.
Toy export enterprises is a positive turn around to do more domestic. Chenghai Toy Factory in Malaysia is a sports toy export business enterprise, main products sold in the United States, the European market. This year, the company began to focus on developing products with independent intellectual property rights of toys, and actively expand the domestic market.
Gift Industry "'s exports domestic" momentum are worse. Zhejiang andAriel technology companies in the past three years, Christmas has to do foreign business, products are mainly exported to the United Kingdom and the United States. This year in August, the company has products to shop through some channels, the domestic market.
The reporters also learned that exports by domestic enterprises have kitchen and extend the industrial chain, to address external competitive market, more companies also use part of their own funds to develop the domestic market for the bathtub, porcelain and other products, hopes to develop a domestic kitchen and bathroom product sales market overall, increase their ability to resist risks.
The industry believes that consumer downturn in the overseas market circumstances, the more export-oriented enterprises began to open up foreign markets, has accelerated the pace of domestic sales.
A company from Zhejiang Chamber of Commerce data show that the second half of this year, about the export business began to walk Nearly half of domestic routes. The data also show that Guangdong more than 48,000 processing trade enterprises, foreign-funded enterprises in transition to obtain the right to sell.
"In fact, the manufacturers engaged in foreign trade, whether Shengchan equipment or technical level, than those of general business . can produce consistent with U.S. and European markets Yangeyaoqiu of Chan Pin, Name also can produce the products Shou Chinese people Huan Ying . from the previous single-oriented, steering full use of domestic and foreign markets, will be under the influence of the financial crisis, China's export manufacturing enterprises the main way out. "industry sources said a senior foreign trade.
Experts believe that domestic policy is being implemented to stimulate domestic demand, many export enterprises set his sights on China, turned to the haven of the domestic market, hoping for them to withstand storms, looking for new opportunities. However, competition in the domestic market is also full of the tide, used overseas, "drift" of the foreign trade enterprises, in the face of the domestic market storms are not easy to deal with them.
Experts stressed that fought in the domestic market, exporters, channels, product transformation is the key. Foreign trade enterprise with advanced technology and excellent product quality, combined with the advantages of international perspective to identify the domestic market demand and business point of integration of their own resources to produce to meet consumer trends and demands of domestic products, new channels, Zhe Yang to in the domestic market, "beautiful turn," can not only find the "winter" in the coat, but also contribute to the promotion of domestic demand.
Ministry of Information Industry and the relevant responsible person said that the future is a state entity Jing Ji Qiang still strong of the symbol, clothing, food, shelter, and can never be no market for the traditional Chan Ye, enterprises should look for opportunities in crisis Zhong, Jiji Kaituoguonei market to create their own brands, promoting industrial upgrading and enhance their competitiveness. State invested heavily in expanding domestic demand and promote growth in the context of China's "optimistic own market," is especially important, because the only way to really drive and enhance the domestic industry, ultimately benefiting the Chinese people.
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