Five Star "2005 Great Nanjing Raiders" in full swing – the five-star, home appliance stores, home appliance chain – HC Network Appliance Industry
Xinjiekou store this week, heavy sheets manufacturers, Pukou Five Star store opening next week 05 Great Nanjing Raiders in full swing
Five Star Xinjiekou 4C appliance store as the first stores this weekend re-Chang, manufacturers, Pukou store will open on April 23, marking the largest Nanjing Five Star Raiders of the full swing. Five Star has published around 2005 in Nanjing, within an hour the whole building a large metropolitan area in Nanjing Raiders. Within a year, five-star will be in Nanjing surrounding areas, including Ma On Shan, Chuzhou, Zhenjiang, Yangzhou, to bring to 40 the number of stores, sales of 5.0 billion, of which Nanjing will have 18 stores, sales of 2 billion . Five-star scale advantages through centralized, comprehensive pull down the price of home appliances Nanjing and its surrounding areas, Jigan price of water, at least many of Nanjing and its surrounding region is unrealistically high price of home appliances down 10%? 20%.
"1 shopping" into the new target home appliance chain
Household appliance market is one of the most competitive markets, the five-star out of focus on the development of strategic considerations, chose Nanjing as the outlying areas like the next round of Raiders aim to consolidate the basis of the rear, can be launched by the National layout. In addition to the local intensive five-star outside of Nanjing, also "1 hour Circle" large hard core of Nanjing as a key area. The move undoubtedly walk in front of the other home appliance chain. Through this intensive five-star "pack of wolves tactic" to erode household appliance market, so that the original single store to lose competitive advantage, the real benefits can also vacate the consumer. Nanjing and the surrounding through further intensively, to gain the advantage of location increases the difficulty outsiders. Such a short period of time, such a high density area shop, have made clear the five-star is trying to practice their own big Nanjing Raiders.
Star in Nanjing stores around the majority of new development in the second and third tier cities, these markets for existing large home appliance chain retailers have little resistance to the entry cost is low and five-star performance but can be very good. April 2 opening of the MOS stores, is a typical three-tier market, opened on the same day to achieve a turnover of nearly 800 million.
Invested millions to upgrade Xinjiekou
Large throughout the five-star territory in Nanjing, Nanjing Xinjiekou store will be the most important flagship store. Five Star's heavily invested millions of dollars necessary to build Xinjiekou store became the first 4C appliance stores. Upgraded to implement the 4C Xinjiekou store concept main marketing concept not only emphasizes the enhancement of integration, and enhanced marketing concept appliance stores. 4C not only that the coordination between different functional appliance portfolio, even including the appliances and home decoration,
Furniture
Of life factors such as the integration concept. In addition to some innovation in services, the Xinjiekou store will further enrich the business variety, type, brand, etc.; speed up the digital, IT,
Mobile
The introduction of new products; and the product level closer to the high-end, continue to uphold the business philosophy of high quality and low price. Week 6, Xinjiekou store will reopen.
In line with the 4C
service concept, the five-star wide assembly in this weekend five-star services, consumer advice and opinions, as long as consumers can fill out a recommendation card to the front desk to receive 20 yuan in cash voucher, the date of voucher Buy appliances can be arrived at with equal amount of cash. Any consumer opinion adopted by the five-star, five-star will give extra incentive, the highest award possible is the highest grade available in the market
TV
Or mobile phone. Five Star will recommend cards printed on leaflets, on this single page from today onwards will be released in Nanjing. Five-star service to consumers as long as any suggestions and comments, can fill in the information printed on a single page in the five-star recommendation card, this card submitted to the five-star general Xinjiekou desk. The Five Star Collection is the scope of the proposed store as well as after-sales service personnel.
Appliance stores in addition to effort to build 4C, the various types of appliances is also an unprecedented decline, investment returns over a million consumers of resources. A 21-inch TV fell below 500 yuan, a 29-inch flat screen below 1,200 yuan, 42-inch plasma has fallen below a million mark. New Domestic
DVD
Below 300 yuan,
Famous brand
Liu Jiantao theater a below 800 yuan.
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