The Right and Wrong Way To Use Twitter Marketing

Twitter has quickly become a must have tool for internet marketers. The Twitter service may not be much more than a micro blogging platform but it’s sure become much more in some people’s eyes for building targeted relationships and moving traffic to the next level. Twitter isn’t for everyone and most first timers will fail although that doesn’t mean that the forum failed it just means the marketers initial approach was incorrect or they didn’t follow through well enough. What are the best methods for using Twitter to your advantage to gain more exposure from your online business? What is the best tip we can offer for obtaining the competitive edge you need to succeed using Twitter?

Use an Autoresponder: There are Twitter specific autoresponders out there that automatically email every new followers that gets on your list. Getting the most out of Twitter, helps you start building a direct relationship with your followers, as well as it can help you start driving traffic to your site. Your first impression can be your last, make it a warm inviting message and not a complete sales pitch. Adding a link to your website, but keep it inconspicuous. Obviously your new followers don’t want to be sold when they start following you, that would be unprofessional.

Expand: In order to gain new followers, you can’t simply depend on Twitter. You have to expand your reach and try to funnel in the followers from all places. Every web space that is yours, add the “follow Me” button for you blog, including Facebook and Linkedln. Don’t let numbers limit you, gain as many followers as possible. Making sure your followers are targeted on, is the key rule to succeed with Twitter and not just having high numbers. So when you get followers with this method, you’ll grow them slow and steady, but they will be ultra targeted.

Include your keywords: Try including your primary keywords so that you can get a decent ranking in Google when writing your tweets. Twitter is known as the authority site by popular search engines, putting in keywords will give you a boost and make your tweets stand out. Try to keep your keywords at a ratio of 5:1. Getting the most out of Twitter, you have to get traffic from search engines for best results.

With all of the social media tools available online these days you shouldn’t be limiting yourself to one site although Twitter can get the job done for you it’s smart to look at others too. For example, you can have your tweets automatically posted to your Facebook account, or get people to follow you when they visit your blog. It takes time to actually see the benefit of your efforts with twitter and gaining followers but in the long run it’s all worth it.

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