Gome Huang Guangyu: business should have a good business model – GOME Electrical Appliances, Wong Kwong Yu – HC network appliance industry-hc360
Huang Guangyu
into the topic says
Order to enable consumers to enjoy in the States United States the lowest prices, the country where the U.S. first started in the industry chain model. After a certain scale, the impact is diluted operating expenses, to further lower prices to customers of products, and provide direct supply to the factory model of lower operating costs among, for example, abolished the agency.
2008 1 month, the U.S. CES (Consumer Electronics Show) was invited, Huang Guangyu rate management team, the United States to preach the "national U.S. model."
In CES Forum on global electronics retail capacity, Huang Guangyu to "national U.S. model," summed up as "user pricing" model, that changes in prices of electronic products has long been dominated by the manufacturer to develop single-handedly, starting out from the ex-factory price increases way. With extensive national retail network to collect thousands of consumer electronics products, price and function demand, and then through advanced information technology platform to demand information transmitted to the terminal manufacturers, factories and then based on "user pricing," and features the accurate demand information product design and pricing. States and manufacturers to reach the United States cancel the purchase agreement among circulation, cutting off a chain of multi-level dealers increases. Thus, when the price of products to consumers can be compressed more than 30%. Therefore the home of retail giant Wal-Mart, Huang Guangyu country can be proud to claim that the U.S. business model has saved U.S. consumers at least 10 billion yuan.
Huang Guangyu of China called
Home Appliances
Chain model of the founder. 1993, and his brother Huang Junqin from the separation of GOME's overall take over the day, Huang Guangyu to strengthen the "only retail" determination. Over a decade ago, some people from abroad: "A faulty electrical appliances in foreign countries are not worth repair, because the price is too cheap." Huang Guangyu inspiration from popular, he thought: Foreigners have been able to buy this low-cost appliances, on the one hand, because of their more developed level of technology, production of household appliances bigger, so the cost of goods is relatively low; the other hand, is their well-developed retail, distribution channels do very perfect, so that consumers can enjoy lower prices of goods. With the accelerating process of reform and opening up and people's rising income levels, China's household appliances will surely be cheaper. Thus, Huang Guangyu to their cause to do such a localization:
I have to do is to let all Chinese people can buy good quality and low prices of electrical appliances.
1996 years to
Changhong
Led the rise of domestic appliances, the country imported U.S. operations by the previous simple domestic appliances to operation, a joint venture brand appliances.
We were doing should be the most imported products, so we do most of the imports
TV
The first cut, turning to make domestic brands. At that time also take a great risk, fear turn not, so we competitors that GOME how silly, do not earn so much money lying! Now it seems that money does not earn, earn, then the change can not come up.
Huang Guangyu
precisely because that "that sum of income-generating livelihoods can not," he later insisted puerile, the retail chain concept.
The same time, Wong Kwong Yu said:
Regardless of where social development step, the retail channel is always required. Although consumer purchasing habits, retail specific Yetai could change, but the essence is unchanged retail.
In Huang Guangyu, led by the United States is distinctive in the national appliance retail chain to develop step by step on the way up. Chain model of import, improved speed of development of the country the United States to foster the country's core competitiveness of the United States; the pace of development in the country the United States and enhance core competitiveness, but also promotes the continuous improvement chain model. Basically, Gome has been able to have subsequent success, and Wong Kwong Yu had to be such a "business template" are inseparable, and even that its role is decisive.
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