Direct Mailing Tips – Do it With Postcards
Are you thinking of ways to reconnect with an existing client? Or do you wish to expand your customer base? Then why not try direct mail postcard marketing? Direct mail is one of the most efficient and inexpensive ways to get in touch with the right people and turn in money-making conversions. Because of this, hundreds of companies have used this marketing method to reach a large audience and offer their array of products and services. Many of them rely on postcards to accomplish their goals.
If you want to develop your own successful postcard mailing campaign, check out these useful tips:
Use colorful designs – Getting your target to notice you is the crucial first step in a marketing campaign and strategic use of colors is the best way to get noticed. Bold, vivid colors can easily make your postcard more eye-catching, allowing it to standout from the pile of mail. Afraid it would cost you a lot of money? Don’t fret. You can have colored postcards printed without breaking your budget. Digital printing technology has help made full color postcards affordable.
Maximize the size – Most printers accept customized postcard sizes, depending on the client’s specifications. So, your postcards don’t have to abide by the standard 4” x 6” size. Try opting for a size a bit larger than normal – it will dominate your recipient’s mailbox and get it noticed easily. With a larger postcard, you can also make your headline bigger and more visible.
Write a clear and simple note – Remember to keep your message brief, clear and straight to the point. Avoid getting too wordy or resorting to fancy terminologies. This will only turn off your reader and have your postcard deposited in the trash. In general, your postcard’s content should consist of a single headline, a short list of features and benefits and a sharp call to action.
Offer a great deal – Entice the recipient to take action by making an offer we can’t to refuse. Let people take a chance with your company by offering something that would benefit them. For instance, your postcard design may include a tear-out discount coupon that is valid only for a limited time. Offer other valuable incentives in order to motivate your prospect to start doing business with you. Of course, you should implement a way for you to track the results of this initiative to see if new customers are acting on your encouragement.
Enlist the help of the right people – A marketing campaign will achieve greater chances of success if more people are committed to its undertaking. So choose a reliable printer with good mailing services. There are professional printers out there that can provide you with all the materials you need and are readily available if you need assistance.
Keep these tips in mind when you plan your postcard marketing campaign. Work hard on developing a postcard that is persuasive, appropriate and significant. A quality, well-designed postcard is a great way to reach existing customers, encourage new business and generate higher revenue for your company.
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