Clever Ideas for Business Card Marketing
In business, what separates you from your competitors can be a thin line of differences. This can be in the manner your package your products, your marketing campaign, or how you present yourself to your customers. If you want to get a competitive edge over your competitors, you can always do that through business cards.
Now, you would ask how could an old-fashioned card let stay on top of the game? Well, business cards may be simple but they sure pack a powerful marketing punch. They are a useful and effective approach to promoting your business. Well-designed cards can economically promote your business while letting you earn a lot of profits.
So, what makes a good business card?
The business cards are a small card that contains different colors and graphics designed to fit easily in a wallet or standard sized card holder. They are packed with pertinent and useful details about you and your business. Important attributes of a business card are:
– They showcase your name, business name, and logo
– They can include your slogan, tag line or motto
– They can contain your position in the company
– They tell your prospects your office address or mailing address
– They give your prospects how to contact you through your phone numbers
– They can be easily kept in a wallet or card holder
When done well, your cards will help you accomplish several things: they can identify you and your business, infuse a feeling of professionalism to your prospects, they can be easily kept and retrieved long after your conversation is over, and they can be a good reminder to your customers that you are always open for business.
If you are ready to design your cards, you need to take your time in the planning stage. Here are some concepts you need to know in designing your cards:
i. Make sure that all the pertinent details are strategically placed in your card. Your business name has to be in the center to make it easy for people to remember you.
ii. A tag line is necessary especially if your business name does not reflect the products or services you offer. You can also put a motto or slogan if it will help describe the nature of your business.
iii. The font size of your business name should be larger than the rest of the information placed in your card.
iv. Make sure to choose a font style that is clear and professional looking.
v. The colors you will use in your card have to be chosen carefully. Make sure the color is suitable and is easy to read.
vi. There are some enhancements you can do in your cards such as embossing and multicolored cards. Just make sure that you can afford such enhancements and that they are great additions to your card.
vii. Be sure to review your business card templates before final printing. Proofread them several times to make sure there are not errors in the design and content. You ca ask someone else to critique your card. This will help you ensure that you don’t leave mistakes in your design.
viii. Make sure that the photos and images you put in your card are appropriate to your business. They should be attractive and eye-catching to your customers.
This writing provides information and tips to the readers about how to promote your business with appealing business cards, try to check out this page for more eye catching and free business card templates.
Processing your request, Please wait....
