10 Tips For Effective Ezine Advertising And Marketing
When it comes to promoting, I’ve tried just about every thing. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs. The results? Not much. I was tired of hearing that the Online is the largest market in human history. Maybe so, but how could I reach those an incredible number of individuals? The answer, I discovered, is ezine promoting. Ezines are sometimes called ‘opt-in’ lists because everyone who receives an ezine has chosen to do so. And that’s why ezine promoting gets results. Individuals examine ezines and they’ll read your ad. And if you’ve matched the ezine to the product you’re selling, you’ve reached your target audience.
You’ll find at the moment around 90,000 ezines being published every month. So whatever you’re selling, there’s much more than likely an ezine that will take your ad straight to the viewers you want to reach. Ezine marketing is not only efficient, it’s cheap as well. A 5 line ad in an ezine that goes to 3000 folks will cost you between $5 and $20 per issue. As a general rule, you’ll always get back at least the expense of the ad, and usually much a lot more. So there’s very little risk. But you will find some tips for productive ezine promoting.
These are they:
1. The 1st and most crucial rule is: “Track your Adverts!” Say you place an ad in 5 different ezines and get a hundred responses. In the event you never track your adverts, you won’t know which ezines were pulling responses and which weren’t. But how do you track your adverts? Then, when you get a reply with ‘ezineA’ inside the subject field, you’ll know which ezine it came from. For an URL, it’s identical principle: However, if you’re going to code your URLs, you’ll need a good webstats system to track the coded URLs. Here’s a way to code your URLs: for every ezine ad, produce a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in EzineA
2. Target your target audience. It may seem obvious but some advertisers overlook this. If you’re selling a web-marketing course, do not promote in an ezine that deals with stock options; they possibly won’t be interested. Use the ‘subject categories’ in any ezine directory to find ezines that relate to the product you’re selling. You could find a list of 56 ezine directories in ‘The Free Directory of Ezines’ at:
3. Once you have chosen a number of ezines that target your target audience, subscribe to them and examine the adverts closely. If you see an advertisement that keeps repeating issue after issue, you could be pretty sure that it’s getting results. You’ve found a fantastic ezine to promote in.
4. Check to find out how several adverts are inside the ezine. You probably won’t get much response from an ad in an ezine that has 15 or 20 adverts per issue. Readers of those ezines have become hardened to the advertisements and have learnt to skip them.
5. Confirm if the ezine publisher has a policy of never running adverts for 2 similar products inside the same issue – your ad will be much much more reliable if it’s the only one of its kind in that particular issue.
6. Little ezines Vs. Big ezines: bigger isn’t always better. The big ezines with 1000’s of subscribers tend to have far more ads compared to modest ezines. Also, small ezines with only a few hundred subscribers often have a much far more targeted market versus big ezines.
7. Repeat your adverts. Research shows that off the Web, an advert has to be seen about 21 times before somebody acts on it; on the Web it’s about 9 times. If your budget allows, try and have your ad repeated at least three times in a certain ezine. Most ezines offer discount packages for bulk promoting.
8. Email address Vs. URL. The benefits of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. It’s also much easier to track your ads with an email address than an URL.
9. Provide something free inside your ad copy. It’ll often tip the balance between a response and no response.
10. Maintain the ads short, even if you’re not using the number of words you’re allowed. Short ads are a lot more likely to be go through. Keep your sentences short too; they pack much a lot more power. Use the word ‘You’. Don’t describe your product but tell the reader what your product can certainly do for them.
The author is the founder of the top MLM marketing website and recently examined eFoods Global business.
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