Article Marketing for Higher Conversions – Converting More Prospects to Paying Customers Made Easy
Getting online users to buy what you sell can be a very long process. You cannot just send them to your website and force them to make a purchase (I wish it’s that easy!). You need to give these people valid reason to do business with you. How to do that? Well, based on personal experience, online users only buy from people they know and trust. So, the first thing that you need to do is to give these people a chance to know you and give them valid reason to trust you.
How can you convert prospects to paying customers through your articles? I suggest that you use your articles to win their trust and respect. Start by communicating your genuine concern or interest in helping them out. Don’t make your articles sound like you’re too desperate to make a sale or that you’re just after your readers’ money. Instead, strive to help them out. You can do this by giving them the answers to their burning questions, by giving them quick guides on how to remedy their problems or tips on how to reach their goals. It is through this that you can convince these people that you’re a legit eseller and that you really know what you’re doing.
Keep in mind that your conversion rate will largely depend on the amount of traffic that you generate. The more traffic you attract, the higher your chances of making a sale. So, attract as many people as possible by simply writing more articles and by being more aggressive in marketing them in the online arena. You’ll be able to attract more people if your articles are of high quality and are very useful and informative.
Send your traffic to your squeeze pages so you can easily convince people to sign up to your email marketing list. Tell these people that you’ll send them free useful newsletters every week if they do so. Once you get their email address and other contact information, you can start building business relationship with these people. This will make it much easier for you to give them a chance to know you even better. This will also give you that much-needed chance to make follow-ups. You can email or call your prospects every now and then to follow-up on their desire to buy the products or services that you sell. The key here is knowing how to create a need for your offerings and being very persuasive so you can get people to act on your favor right away.
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