Car dealer inventory EADS were mixed overall has not reached the alert level 1 – 12PSB Test Bench manufacturer
Chinese New Year period, many car companies are working overtime scheduling, vehicle continuously transported to Guangdong, the long-troubled car market car shortage eased, but the reporter visited Guangzhou, Dongguan and Shenzhen to market, found that due to 2,3 automobile market in the month of respite stage, watching the market sentiment strong, but a large number of new cars entering the market, making dealer inventories. In Guangzhou, the most serious is that the stock own-brand car business, companies had executives told reporters that the current stock car has exceeded 300. In Dongguan, a joint venture brands of individual stocks are not unusual.
Dongguan
Still be within the scope of control
For dealers and manufacturers, the stock is an embarrassing topic, in the last year, as a seller's market, distributors and manufacturers are "leather Donghonghong": "We are now zero inventory, vehicles waiting to be set for several months it. and into 2010, manufacturers generally increase in sales expected this year, the distributor's stock gradually increased, when the subject was re-filed, the reporter encountered an evasive and noncommittal, dealers are reluctant to over this more in-depth, high sales targets in under the weight, the confidence of dealers are gradually eroded.
Although the dealers for their inventories and were unwilling to disclose the specific amount, but Liaobu International Auto City, parked in the hall from each brand has not removed before the new car body packing of view, the accumulation of stocks is not in minority joint venture in which inventory of the brand gradually caught up with its own brand, but a month ago, various yard are still empty. "The ideal inventory is sold on 1 to 1.5 times, now seems fairly normal to our inventory." A Shanghai Volkswagen dealer, told this reporter, currently selling car brand Sunny [Review Photo Forum] 1.6L supply has entered a normal, and 2.0L models have accumulated some of the stock, its inventory was far from the so-called "alert" level.
However, in many brands, BYD distributor may be on the "inventory" is the most sensitive to the overall 800,000 in factory sales objective, dealers along with stock pressure increased, "the previous year's sales target 200,000, double last year reached 400,000, double again this year. "BYD distributor admits a current inventory has already begun some unbearable pressure," said said there is pressure there is power, but too much pressure hardly room for this. "It is understood that some BYD Dongguan dealer inventories are close to or more than 300 units, in order to raise the prices of each 50,000 yuan of calculation, the capital stock of light need 15 million.
The joint venture brands, subject to recall events, an abundance and wide abundance dealer inventory is on the increase, FAW Toyota dealer Liaobu a former exhibition hall, parking in the brand's full line product, once To increase the RAV4 and the new cars put the crown [Review Photo Forum], and now see the inventory of light on the few, insiders say, "Last year, the source vehicle less demand of the strong, dealers on the take 'hunger marketing' in strategies, and to increase this year as the stock, dealers began to choked, and now the work is centered on how to reduce the inventory to carry. "
With the industry analysis, many dealers are still digesting last year's accumulated orders on this basis, can guarantee the majority of brands in April before the "do anything", as the dealer inventories, price war is likely in the 5 renewed in June.
In the interview, most dealers have expressed are indeed stock has increased in pressure, but "everything is still within the range can be controlled." In fact, dealers behind the tough tone of voice, has revealed his subtle Sales of the second half of the signal lack of confidence, "Although inventory levels are fairly reasonable, but in the second half is not easy to say, the market volume growth is in the right, but the manufacturers issued to us has a higher growth target." reporter Weiqi Yang
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