Internet TV to change the color mode of operation enterprises facing Examination – Internet TV, TV networks – Network Appliance Industry-hc360 HC
Recently, the State Council executive meeting decided to speed up the telecommunications network, radio networks and Internet triple play, which is
Internet TV
Support the development of policy.
Internet trend in television, the future
TV
Industry competition is not competition between the hardware alone, while the shift of content and software for the platform, the contest between the business model, which is the future of all TV companies face the greatest test.
4C integration, three "screens" One makes the television network has become an important trend in consumer demand responsive, television is no longer fixed the broadcast terminal, and evolved into a family of multimedia information access center. As a result, television has become more personal, though still different content to run in accordance with the time, but operators are content rich program offers more, the user can follow their own time to buy programs from the database. In essence, the Internet will redefine television products, the change brought about the rapid expansion of market capacity programs, will create more than
Flat Panel TV
Manufacturing itself a larger market.
Television network will undoubtedly bring the whole industry chain subversive change. TV industry, competition in the future must be a small front, large background pattern, the hardware front is built on the basis of product terminals, while the background include content, software and other key elements of the broader system. Therefore, color TV industry in the future pipeline of industrial ecology will be competition for the operating platform for transformation of competition between the competing chips simply a product of the games will evolve into a dependent content, software, chips and other diverse elements of the platform competition.
This change to the factors leading industry focused on three aspects: First, the core operating system software and processing chip, and second, playing the content, third display. Currently, Microsoft, Intel and other companies are accelerating into the television field, if no major accidents, these powerful software maker's desktop operating system will control the TV, chip designers to control the TV's processing chip. Currently, Intel has developed a new family of chips for TV, in the computer field "system of hard-soft" competition approach will soon be staged in the TV area, which is the traditional TV manufacturers a huge impact.
4C integration is in fact the essence of the integration of content, the degree of control of the content will be
Electronic
Equipment means the hardware company win the market. Some foreign enterprises have already started distribution in the content areas, such as Japan
Sony
The company has acquired Columbia Pictures, MGM Pictures. Sony is to influence by controlling the content and control the content format standard, by the content format standard to determine the technical standards for hardware, software and hardware through this collaboration to create a binding deal with the new electronic age, mode of competition. Undeniably, this business model with greater
Monopoly
Nature, it will not have the strength of this system, manufacturers set the development of natural resistance.
Display the information age "food industry", showing industrial development of the machine industry has a vital role in the development. At present, our company is in full swing to build TV
Panel
Production line, but as the global panel industry, increased competition, the industry is more like a "time industries," that construction companies need a race against time, the key to see whether it can become a leader within the industry, or the rapid depreciation of the technology will quickly erosion of profits.
Software and display technologies such as multiple elements into a price change and uncertain times, television will become a difficult to determine the stability of prices of products, TV's computer era truly arrived. On the TV manufacturers, the era of the television networks, simple manufacturing and
Sell
Profits will be less and less hardware.
A certain sense, the color TV industry has become a mix of industries combined with soft and hard, if we want any one single point of view, to get the right words in the world competition has been completely impossible. In the era of television networks, a simple product manufacturers will gradually be marginalized, how to change the existing business model to build content, software and other elements of the integrated platform for Internet TV on the core of the current TV business proposition put forward.
Is why we see the domestic color TV enterprises have launched Internet TV, and trying to make fundamental business model changes, so that he can compete in a new time make a difference.
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