Carbonated beverage bottle packaging technologies are developing rapidly – packaging, labeling – silk screen printing industry, especially web
Today's consumers are increasingly concerned about: they finished beverage, the beverage bottles or cans will flow to where would be what to do? To meet these psychological needs of consumers and the global trend of environmental protection, new label, container design and sustainability of innovative solutions (such as light weight), such as the continuing mushrooming?? Packaging makers must ensure that the products have a long freshness, but also ensure that the package will not be the days after the environmental burden.
Design Competition Carbonated soft drinks is a very competitive market, packaging design can influence consumers to purchase instant decision (whether to buy a bottle of coke in the gas station or supermarket and buy a case of Coke).
Pepsi products made aluminum bottle for its MountainDew another new design, amateur artists can visit a website design prick to aluminum bottle, and put forward their own design ideas. The final winner will receive 10,000 U.S. dollars in compensation, and its creative to be used in limited edition PepsiCo's MountainDew on.
"Our package not only visible, but not to produce too much trouble," Dr PepperSnapple PatrickGeorge Group Director of Engineering said, "packaging design, commercialization and production need the money."
Dr PepperSnapple Group (Cadbury Schweppes U.S. beverage company's new name) has been working to design to achieve differentiation, but also highly efficient in filling production line packaging.
Cott Group on distinctive features of its customers packaging solutions. Cott LuciaRoss Group spokesman said: "We in the graphic design aspects of packaging structure is carried out with clients, so give them a brand and establish a 'personality', to help them achieve shelf product differentiation." With the sustainability of packaging is increasingly becoming
market today darling, Cott also reduce the size of its label by 50%, in response to today's "less is more" market principles.
Strong emphasis on weight loss To achieve a lightweight package and minimize the amount of secondary packaging is currently a lot of companies to achieve sustainable development the focus of attention. However, lightweight containers and recycling affect the use of PET carbonated beverage shelf-life and maintain a degree of carbonation. Cott Corporation hope that the future appears a more viable bio-resin to the weight of the bottle there is a major breakthrough in the issue.
"Our new Sam'sChoice pure water bottle would be the lightest weight of the bottle (the same level)," Cott's Ross said: "At first, its weight will be set at 15 grams, we will gradually the weight down to between 14.2 to 14.6 grams. "
Pepsi stood to minimize the forefront of secondary packaging. Pepsi-Cola North America spokesman MichelleNaughton said: "We have been focused on a lot of technology to continuously improve packaging sustainability, including reducing secondary packaging such as shrink film and corrugated usage." Pepsi recently launched EZOpen shrink wrapping reduces the the amount of film, and wrapping the lay of the holes for the consumer easy to open. Plastic not?
Although aluminum cans look more smooth cool, but many consumers prefer the PET bottle, because it can be repeated closed.
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