Zhang Jindong, Suning proprietor: Winter opportunities outweigh the challenges – Zhang Jindong, Suning Appliance – Network Appliance Industry-hc360 HC
Financial crisis what is? Many people would be bankrupt, is
Layoffs
, A recession disaster. Some enterprises also saw one of the great opportunities.
Decisive year
"Foreign Management": A year ago, you once said that the acquisition of large and medium of right and wrong, a year see the outcome, and now how to see?
Zhang Jindong
: medium and large huge premium, is
Suning
Unacceptable, the pursuit of rapid development can not at any cost. I believe that if the pursuit of short-term business must go far!
Suning's model and competitors, Suning by increasing the number of independent shop to increase market share. Growth despite the acquisition of this size is more than fast, but the integration of risk, as stores focus on management and back office services to follow-up, staying power will become stronger.
Last year, Suning more than 230 new stores in Beijing, has 50 stores this year will open 20 new stores. In 2008, Su Ning, whether the market, single-store sales, or profitability, are the industry first.
Feel crisis
"Foreign management": But now the financial crisis, and China
Home Appliances
What are the implications chain? Suning will be affected too, right?
Zhang Jindong
: home appliance industry inevitably be affected, Suning is immune. But in my view, the opportunities outweigh the risks. Appliance industry raw materials price has fallen, making home appliance manufacturing costs; and a series of policies with national policies (for example:
Bringing home appliances
Policy) the issuance of certain home appliances market to react, the Chinese manufacturing industry is expected to first out of the woods.
The next two years, the Chinese appliance market, even if the slowdown in domestic demand, the total remained at 800 billion or more, for the development of space industry firms, or large enough to breed several of China's "Wal-Mart." Suning's market share now less than 10%, Suning have great development space.
"Foreign Management": Not long ago, Suning announced a new shop, and large-scale recruitment staff plans, but the situation in the financial crisis, this contrarian expansion will advance to the future, to bury long-term development Suning Under the hidden dangers?
Zhang Jindong
: possible for the big city, the expansion is contrarian but for our industry, it is homeopathic. This is a good opportunity for growth and expansion, we are more opportunities than challenges.
Suning always growth and extension within the extended mode of development of simultaneous expansion and extension within a pre-focused on growth in the current economic environment, Suning's development strategy will not change, only the incremental expansion will bring will increase it.
This growth is supported in Suning to be within the scope, and because of the existence of such a market gap. National currently has 30 provincial capitals, 300 prefecture-level city, more than 2,000 county-level cities, from the home appliance chain's penetration of view, one, two, three markets combined total of about 400 cities and regions, and home appliance chain accounts for only 1 / 3.
And now shop is an opportunity for us, shop the lowest cost. Economic downturn has brought a business investment costs (mainly property rentals) and the manufacturers cost of production decline. Therefore, Suning setting such a goal is not unrealistic. On the contrary, before the introduction of the scheme that we refer to the 2009 economic downturn may face various pressures, combined with the current accumulation of Su Ning brand, management, and logistics capability advantages of a comprehensive consideration.
Win-win cooperation
"Foreign management": vendor relations, though is an old topic, are very realistic.
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