Kitchen range hoods and other high-end tobacco market position to improve – range hood, gas stove – HC Network Appliance Industry
Range Hood And Gas stoves Although has been classified
Small appliances Class, but in recent years as people increasingly attach importance to the kitchen equipment, has developed into the
Home Appliances Products in important markets, and gradually to the high-end technology and fashion transformation.
Sales will show a slow growth market
2008, the smoking stove market affected by natural disasters at the beginning of the performance of the doldrums, "51" to adjust for holidays, sales volume decreased by 20% year on year there is also the adverse situation, but the main brand strategy as appropriate, while product mix shift , increased the proportion of high-end products, "11" golden weeks, sales of tobacco products steadily stove. According to consulting firm Ove monitoring data show that "11" period, and secondary market uptake
Hood Sold about 199,000 units, up 3.3%; gas stoves sold about 219,000 units, up 4.8%.
Ovid Consulting senior analyst Zhao Maojun that, based on the current macroeconomic environment and market performance, smoke stove products next year, New Year's Day, Spring Festival of the market will slow sales growth, market demand will further differentiation, product sales mix continued to the end offset. Take into account the macroeconomic environment was not stable, the real estate industry uncertainty and decreased purchasing power of people and other factors, the New Year, Chinese New Year demand for tobacco product sales stove will be a certain degree of inhibition. However, the supply level, the company sold in 2008, leading to optimistic expectations were not high season pressure, most likely will take a more active and effective marketing strategies to promote sales. Therefore, the average market price of kitchen smoke will have a certain level of decline in the prices of most European machines may exceed 2,000 yuan, and decline over deep type machine.
Based on the above analysis, Ovid consulting company expects full year 2008 sales of Range Hood 895 million units, up 1.6%; gas stoves sold 11.8 million units, up 1.2%.
High-end products and gradually strengthen a dominant position
Zhaomao Jun view, range hood, the European aircraft and deep half of the pattern of each type machine and no major change in the near future. However, the European style range hoods more attractive to meet the current public consumption psychology, its ornate exterior and decorated indoor environment through a more coordinated, while European-style range hoods are more meticulous selection of materials, generally better quality stainless steel plate, color copper, glass and other materials, processing technology is more sophisticated, so often could give a value for money and satisfaction. Range hood plus a full range of features compared, therefore, will gradually expand its market share. Is noteworthy that, after a technology upgrade and materials to improve the side suction hood back with the market range hoods will have some impact on the existing structure. In addition, the embedded cooker will gradually become mainstream.
Appliances from the current consumption trends, consumer attitudes and purchasing power of trendy young people in a relatively strong group less sensitive to prices, more attention to various additional functions, so intelligent kitchen products smoke is the future trends. But this development also contribute to tobacco industry to promote technology stove content and added value for the brand to develop their own special products, to provide opportunities to build the core competitiveness.
Kitchen products smoke
future market will be further polarization, high-end products, market share and sales volume will increase.
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