Li Yan, senior analyst at the wind: IPTV construction and operation of-IPTV, broadcasting, telecommunications – network broadcasting industry
6 22, by the Ministry of Information Industry of China Electronic Information Industry Development Institute, China's information technology support to promote the Alliance, sponsored by CCID Consulting Co., Ltd. "2006 China Road Development Model IPTV Forum" held Artesyn Technologies Photo Forum broadcast live to do.
Li Yan Feng: Ladies and gentlemen good afternoon! Very pleased to have the opportunity to share with everyone on IPTV view of CCID Consulting.
Speech mainly consists of four parts, first tell us about the development status of IPTV in China, followed by a few typical cases of Chinese IPTV comment, and finally introduce IPTV in the network were built model and operation mode.
First industrial point of view we analyze the development status of IPTV in China
IPTV industry chain consists of five stages, broadcasting, telecommunications, equipment manufacturers, content and business users. From the perspective of radio and television, IPTV production for radio and television has undoubtedly provided a new communication channel programs, so radio and television on the development of IPTV is still used more active in Taiwan, as the Central station launched CCTV network TV, Hunan Radio and Television open up the Golden Eagle Broadband, as well as Beijing opened a Beijing network, as the Shanghai Media also launched Telecom and Netcom, the country's cooperation. From the telecommunications point of view, operators under pressure, in 2005 carried out a nationwide pilot, pilot users across the country reached a million people. IPTV telecom operators and the scale of business from the City in the region has been extended to the province.
China is now Huawei, ZTE, Siemens, UT, Alcatel five operating companies.
Finally, we look at the user's situation, China's IPTV in 2003 was 1.8 million, 46 000 2004 2005 267 000. CCID Consulting believes that the current IPTV market is still in cultivation period.
China's IPTV development since 2004 in fact, why is that after 2 years development, the number of users, or hundreds of thousands of dollars, this is the emergence of five major bottleneck.
First look at the initiative of the dispute. Ownership dispute was mainly due to policy barriers brought. Policy barriers have been the subject is commonplace. The third is mainly caused by non-uniform standards, IPTV standards battle is mainly H.264 and MPEG4 and AVW dispute, MPEG4 low cost, while television is mainly MPEG2 change them there. Therefore, radio and television operators tend to MPEG4, and H.264 efficiency increased. AVS is the comparison with independent intellectual property rights of a standard, outstanding performance in patent costs and advantages of H.264 and MPEG4 with great advantage, but AVS is still embryonic, and H.264 and MPEG4 have industrial ex of the. So, MPEG4 and H.264 is the future trend of development.
Fourth, lack of agricultural operations. Television programs now mainly relying on, and interactive features are not prominent. Therefore, the lack of attracting users.
And IPTV at least 500 can be, if reached 768K, video effects and DVD can be at the same level, but present the majority of broadband Although publicity can reach 1M, 200K, but can achieve very good.
Then some typical cases Harbin first model, Hangzhou and Shanghai Mode Mode Mode Henan.
First look at the Harbin model, Harbin began in 2004, Netcom, Huawei is the first phase of cooperation, and the second phase in May 2005, the Shanghai Cooperation SMG. IPTV in Harbin with the system size to reach 10 million users, but the actual user is 5 million, is currently the most in the IPTV business city. He has taken the project in a two-tier structure of HMS as a central node, Zhongshan Bureau, EMS sub-node 16, and his operations by Harbin Netcom, Shanghai Media and UT combined.
Its business mainly includes two kinds of live and on-demand, pay their own expenses to monthly and on-demand manner. Harbin cases from the national point of view, or have some representation.
The following is the second case, Hangzhou IPTV. Hangzhou, two prominent features, one is the business operations side, one service access areas.
Strictly speaking, Hangzhou, IPTV and digital TV is bundled with the upgrade as a digital TV presence. Digital TV as the starting point, can effectively avoid the IPTV and digital TV between conflict. Comparison of the unique business operations based on strategy, service access but also in other different places. Hangzhou IPTV + DVD using the dual-mode access. One is the original cable network, a broadband access network is a LAN, two different operations take two different networks. IPTV interest to avoid the domestic dispute a role model. IPTV's Henan
see more than the next business model, which is the most personalized mode. In 2004 the Central Organization Department of the Rural Party Members Party members and cadres publicity deadline. Among the project development, while integrating the other government ministries for the new socialist countryside construction projects, which led to the current IP multi-service mode of a harmonious society. In terms of other places around the country, are generally SMG IPTV content providers, but in Henan were actually provided by government departments, including the Ministry of Education, Ministry of Health, Ministry of Science and the Ministry of Culture and so on. The integration of video resources, content resources and build multi-service integrated platform. Second, develop the rural IPTV market. Generally speaking, telecom operators to enhance the user ARPU value, generally concentrated in the city on consumer users, has opened up the rural market in Henan is not the pursuit of higher ARPU value of a single target to achieve a win-win economic social benefits.
Third to industrial users to break through to the Central Organization Department of party members and cadres in rural areas the system of modern education project in Yuncheng platform and integration of other ministries for the new socialist countryside construction industry application projects.
IPTV in Henan to promote the process, as with ADSL access way to reduce mobile phone for rural fixed line substitution effect, protects the operator's existing investment. Next, look at Shanghai
mode. First we look at Daning model, Daning that Internet bandwidth is limited, so make living of the interactive TV special network, this is also the founder of Professor Zhang Daning Dalian CP under construction when the extension of broadband experience. In general, IPTV must be efficient CDN network, but rather by large centralized distribution platform, full use of existing network resources, reduce network deployment costs.
Third Ning Bushi provide third-party operations support, in large ning mode, the Shanghai Media is a content provider, Daning is a provider of operations, and telecommunications is a network provider, to avoid
I am an expert from International Trade Community, usually analyzes all kind of industries situation, such as geothermal heat pump manufacturer , clean steel refrigerator.
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