How Business Cards Affect Your Business
Ever since the 19th century business cards were prevailing among people of all classes with a business to promote. The earliest type of business cards, also known as tradecards, were used as advertising materials and as maps used to point the public to the merchant’s store. Now-a-days, business cards are among the most important marketing material that every business must have.
The business card is possibly the best salesman that you can have. That is the reason why it is essential that it contains much more than your name, address, and contact numbers. It should be designed keeping its aim in mind – which is being an effective sales tool. So let us start with the design. If you want to make a business card that includes a photo with gradient colors you can try using a glossy paper to make sure that the cards are printed as good as they look on the screen. Or else, you will get discouraged with the print out.
Also, if your business card design contains background color or images, you can use paper that have gaps in between them as these gaps will allow you to make up for the unavoidable elusiveness of the printer paper feed system. However, almost all stock cards don’t have gaps so if you do not want to have trouble with printing, be sure your pictures, images and text are at 3mm off the edge of the card. This way the minor printer imprecision will not destroy your business cards.
When it all comes down to printing, be sure that the paper stock that you will use is fitting to your printer. As inkjet and laser printer uses contrasting technologies, it is important that you only feed paper type that is attuned to your printer selection. So for instance you will be using a laser printer, using a paper with glossy coating can damage the printer. Hence, the correct choice of paper stock will greatly transform your business cards print out.
Now let’s come to the strategies you can utilize in business card dispersion. Aside from the usual handing out of your business cards during conventions, tradeshows, meetings and the like, tucking them in your products before delivery can be a great idea. For example, you are a florist. You can consider tying your business card around the flowers. Or if make use of bags in packaging your products, you can staple or tie your card on the outside of the bag. You can also include you cards in your letters and invoices. And if you are really crafty you can slip in your cards into your designs – you can include them in your greeting cards, emboss them with your rubber stamps or mix them with your other artworks.
There are never-ending possibilities when it comes to designing and handing out your business cards. You just have to know how to make use of these possibilities to your advantage. Remember that your business cards can be your best salesman, so make them depict you well.
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