Inventory: Chinese home appliance industry to meet the "world-class exam" – home appliance industry, the inventory – HC Network Appliance Industry

 
  2005 is destined to the development of China's home appliance industry in the history of memorable one. Standard sail Haier, Changhong layout 3C, Hisense Kelon disk access, equity Xoceco mutation … … in this year's series of "major event" to the Chinese home appliance industry, economies of scale, draw a full stop times.

The past 20 years, the cost advantage of unparalleled achievements in the Chinese home appliance industry in the glory, while worship of the size and price to win the war depends also low levels of competition in this industry came to an end. In the tough market realities and industry under the pressure of change, "the next 20 years will be to where" this proposition is taut nerves of China's home appliance manufacturers.

Breakout or silence? Suffered "under the pressure on the squeeze," the pain and helplessness, the Chinese home appliance industry have chosen a series of "combination punches" breakthrough inflection point, to meet the urgent "world-class exam."

Xoceco the storm: changed and unchanged

Facing financial difficulties Xoceco is free in the embarrassment of being changed and unchanged. Slump in the mobile phone market to completely say goodbye to a mobile phone Xiamen Overseas Chinese Electronics Industry. December 22, Xiamen Overseas Chinese Electronic announcement that, Xiamen Overseas Chinese Electronics has signed a share transfer contract, Lenovo Group, to 72 million yuan to its holdings of Lenovo Mobile Communication Technology Co., Ltd. 19.2% of the shares transferred to Lenovo.

In many household appliances enterprises, Xiamen Overseas Chinese Electronic indeed a pioneer in the mobile phone market, but has its own technical advantages of the Xiamen Overseas Chinese Mobile IP has been poor performance in a loss of nearly 100 million yuan, the only the mobile phone business Lenovo changed hands. Upon completion of this transaction, Xiamen Overseas Chinese Electronics will no longer hold Lenovo Mobile Communication Technology Co., Ltd. of the shares, and Lenovo Mobile will eventually become a wholly-owned subsidiary of Lenovo Group.

For the main purpose of the transaction, Xoceco expressed hope to focus our resources to accelerate its main business development of flat panel TVs. However, to Xoceco relies also walk flat-panel TV business in the restructuring of the road.

Transfer phone joint venture equity capital once again highlights the Xoceco chain tension. As the need for large flat-panel TV investment, cash-starved Xoceco has been seeking strategic partners. As a result, the Xiamen Overseas Chinese Electronic Company may cooperate with some rumors has continued without interruption, from Lenovo, Changhong, Kelon, Haier to the LG-Philips, Sony, Chi Mei and Chunghwa Picture Tubes, various versions of endless But until today, Xiamen Overseas Chinese Electronic still alone in the capital of the difficult situation in the conflict of left and right, alone.

"By Xiamen Overseas Chinese Electronic current earnings, in the TV industry this year, not much improvement in the situation, Xiamen Overseas Chinese Electronic profit losses this year could be used to skating on thin ice, one accounting firm's audit of a customs have may be sad, and second, a little change once the national policy, then that point will be unreliable profits. "a person familiar said," then the danger of delisting would be ST Xoceco. "Therefore," re-run is on the Xiamen Overseas Chinese Electronics ready to fly, had to send. "

20th anniversary celebration in Xoceco, the Xiamen Overseas Chinese have also repeatedly stressed that the funds for Xoceco the importance of the next 20 years. For the introduction of new investors, while Guo Li, Chairman Xoceco publicly said in the ceremony, Xiamen Overseas Chinese do not reject any of the large enterprises owned or controlled Xoceco. However, while Guo Li reiterated the Xiamen Overseas Chinese Electronic share transfer of three principles: First, to maintain the same brand Xoceco, will still continue to use the Xiamen Overseas Chinese brand; Second, the company headquarters remain in Xiamen; third is to retain the current technology Xiamen Overseas Chinese Electronics staff and management will remain basically unchanged.

End of an era

Xoceco plight is a microcosm of China's home appliance industry, also suffered a troubled foreign debt also Changhong pain, the helplessness of Kelon changed hands several times, TCL International M & heavy … …

The past 20 years, the home appliance industry with the most close to the way ordinary people to complete their high from the imperial court to the universal process of rivers and lakes away. Shortage economy in that era, there would be no speed scale, but not the size of the household electrical appliance enterprises have no reason to survive.

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