Zhang Jindong, Battle of Hong Kong: receiver laser copy Shenzhen model – Zhang Jindong, Suning Appliance – Household Appliance Industry
announced in Hong Kong, has completed the acquisition of all of our electrical delivery of laser work and formally set up directly under the headquarters of the Hong Kong region.
Long Dong Zhang Jindong, Suning Appliance <BR> told reporters, Suning Appliance in the next three years, Suning year out of 10 own brand stores, and implement joint procurement of Hong Kong and the Mainland 3C products. Together with the original laser 22 stores, 3 years, the total number of Suning stores in Hong Kong will reach 50.
<BR> "Suning stationed in Hong Kong, on the one hand to strengthen the transformation of the domestic business model, on the other hand for the launch overseas expansion strategy to prepare for Suning." Suning CEO Sun Weimin said Suning will end of last year
Shenzhen
Suning out of boutiques in Hong Kong market to replicate, in order to enhance our consumer's overall shopping experience.
<BR> Sun also said the people, for the next three years in Hong Kong
Sell
Profits "basically did not consider" the most important is to build an international platform.
<BR> Plans to open 10 stores per year in Hong Kong
<BR> Suning announced in Hong Kong this week to formally set up directly under the headquarters of the Hong Kong region, and to inform participants of the forum Suning in Hong Kong's future development plans. Suning acquired in July last year after the establishment of Tokyo, Japan LAOX region, Hong Kong and the region to become Tokyo region, Nanjing Suning area alongside one of the immediate region.
<BR> Last December 30, Suning Appliance and laser appliances merger agreement was formally signed in Nanjing Suning funded 35 million dollar acquisition of the laser company's brand, business and network. Specific delivery has been completed ahead of schedule earlier than scheduled by the end of March for a month.
<BR> "Hong Kong is the foreign capital into the Chinese market before the bridgehead position significantly. Today, the status and functions in Hong Kong has added a new meaning, as Chinese companies enter the international market bridgehead." Hong Kong's strategic position is not to present profitability measure, Suning CEO Sun Weimin stress, said Su Ning in the next three years, profits for sales in Hong Kong, "basically did not consider", not look to make a greater laser apparatus for Suning's profit contribution.
<BR> As for the specific brand of choice, the Sun Weimin said Su Ning brand in Hong Kong will remain the main laser electrical, mainly boutique type stores and integrated community shop.
<BR> Said Zhang Jindong, to laser based on the 22 stores, Suning will standards development, full chain, first of all to further improve the core commercial circle; followed by expansion of the regional business district and community-type shopping district. Suning plans to open Hong Kong three years out of 10 shops per year, 3 years, the total number of 50 shops, accounting for 1 / 4 market share.
<BR> It is reported that about 140 local Hong Kong
Home Appliances
Device chain, there are more than 800 electrical stores, shopping malls counters and appliances sold in street stalls, but most operate smaller, and the lack of large-scale integration.
<BR> Joint procurement of Hong Kong and Mainland
<BR> "Suning Appliance will give full play to the mainland procurement platform and scale advantages, the implementation of the two joint harmonization of procurement, improve price competitiveness. Suning will rely on Hong Kong's telecommunications,
Digital
, IT and other 3C products on the global first-mover advantage, for the national chain system Suning win merchandising opportunities, but also the introduction of the Mainland in Hong Kong brand, product, rich consumer markets of Hong Kong Electric brand, category, available to Hong Kong consumers more choice. "
<BR> Said Sun Weimin, Su Ning Hong Kong region in 3C products, product procurement system will be led by Japan and Korea, large household appliances Zeyi Mainland brand oriented.
<BR> Their store's product mix characteristics and consumption under shopping district classified populations for Mong Kok, Causeway Bay central business district, Suning stores and consumption of 3C products
Electronic
Products will account for 90% -95%, the traditional 5% -10%, household appliances; for community business district and surrounding areas, Suning stores 3C products and consumer electronics products accounted for 70%, 30% of traditional home appliances.
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