Hangzhou Fuming: Talent is the key brands to focus on – Fu Ming refrigeration, refrigerant, cooling – HVAC Industry
Hangzhou Fuming Refrigeration Co., Ltd. is a professional Refrigerants R & D, production and marketing of joint-stock enterprises. Headquartered in the beautiful West Lake in Hangzhou, the next has two production bases, a filling plant and a research room, dedicated to the production of fluorine refrigerant sales and new environmentally friendly refrigerant R & D promotion. The main products in addition to R22, R134A, R407C, R410, R502 and other specifications of various models of traditional refrigerants, as well as with its own intellectual property rights of new refrigerants. After years of cultivating the market, "Fu Ming" has developed into the refrigerant industry leader, selling products in many countries and regions. What is the reason for such rapid growth of the enterprise? In the development process of their ideas and strategy? With these questions we interviewed had the honor Refrigeration Technology Co., Ltd. Fu-ming, chairman of Mr. Chen Zhiyong. Integrity, talent, and the brand has become the focus of conversation.
Chairman Mr. Chen Zhiyong Fu Ming Refrigeration
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Promising target overseas market timing
About the company first set up, Zhi-Yong Chen used "ordinary" words. Although the opportunity to enter the refrigerant industry, seemingly ordinary, but the so-called "do not fight the battle unprepared", Zhi-Yong Chen in the company prior to the establishment of the refrigerants on the market made a detailed study of the product structure, market positioning, price, new products development of the above spent a great deal. As the "Montreal Protocol" and other binding international environmental regulations, the current restrictions on foreign manufacturers are reducing or even traditional refrigerants and their substitutes, production, and gradually promote the environmentally friendly refrigerant. Based on cost advantages, a large number of foreign users of refrigerant products imported from China will become the trend. It is to see this opportunity, in 2000 started his career Zhi-Yong Chen, and target the overseas markets.
Response from the current point of view, the positioning is successful. After several years of efforts, "Fu Ming" production of "Snow treasure" brand refrigerant products are popular in Southeast Asia, the Middle East, South America, Africa and other countries, the sales revenue 250 million! In 2004, the successful completion of the restructuring, "Fu Ming" ushered in a new look to new development, the company also distribute products from the initial development of a research and development, production, processing, sales and service one-stop joint-stock enterprises.
Will give priority to integrity management
Correct development philosophy is one reason why corporate growth. In talks with foreign investors, Cooperation Process, Zhi-Yong Chen is the most valued the concept of honesty.
"Products, competition is fierce, but we have always put integrity first place. One thing I remember very clearly, in June last year, a foreign customer to our set of two containers The R134A (refrigerant), that time we also supply to other customers R415 (refrigerant) of the goods, because processing of negligence, the R415 customers in this supply. as a substitute for R134A, although the use of R415 on no problem, but it costs less than R134A, a total difference of more than 70,000 U.S. dollars. we later discovered in the stock of the situation, immediately find customers shows that the difference be returned or compensation. when customers are already using our products without the knowledge of the matter. For they are moved by our actions, even though we pay the price difference, but the client immediately added 10 containers per month of orders for us. "matter, and the entire company to Zhi-Yong Chen great touch, they are more confident: honesty is the fundamental development of the company.
To morality to judge talent
The development of enterprises in the final analysis can not do without good people, Zhi-Yong Chen also knew quite well. Fu-ming from its inception, it has launched highly educated, high-quality business and technical staff, making sales ideas greatly broadened. Constantly on the company's turnover turn, played a decisive role in human resources.
As for talent, in the "Fu Ming" There is a value: first, after work. "Fu Ming" is of most importance to personal qualities, and as employees of the evaluation criterion. "We have been insisting people do first, after the standard work, no matter how good the performance character of the people we will not have to, on the contrary if you work hard willing to endure hardship, we are willing to give such people a lot of opportunities to help him grow." Now, this idea Fu-ming has been deeply rooted in the hearts of every employee.
I am an expert from International Trade Community, usually analyzes all kind of industries situation, such as wholesale marine fish , freshwater aquarium shrimp.
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