Digital Signage the king of Media
What Does a Digital Signage Solution Include?
* Large Format Display
* Digital Media Player
* Content Management Software
* Mounting System
* Cables
Key Drivers for US Digital Signage Market
The eclipse of mass media, both broadcast and print, creates a demand for highly-visible, real-time advertising and information
*The decline in display prices converging with advances in technology, make it a good time to branch into the digital-signage market
*Increased efficiency of in-store sales promotions that use Digital Signage encourages investment and expansion into the market
*Opportunity for top-line growth fosters investment in digital signage
*Support for “event-based exposure” stokes adoption of digital signage
*Integration of digital signage with in-store or company-centric databases enhances relevancy of content and stimulates growth
*Focus on in-store and on-location experiences urges investment in digital signage
*Requirement for more pervasive corporate communication spurs corporations to adopt this technology
*The visibility available with digital signs allows for increased security at every level
Benefits of Digital Signage
Digital signs can draw consumer attention to key information and engage them with compelling video and promotional updates while reinforcing brand image. The increase of in-store sales promotions being delivered by this medium encourages investment and expansion into the market.
Digital signs are easy to use, reducing the time it takes to implement promotions and advertising. A digital sign can be updated within minutes instead of weeks.
Digital signs can be programmed to run different messages, rotating between displays. Messages can be varied throughout the day, keeping the audience’s attention.
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