New King Printing: Customer's brand decorative experts – self-adhesive labels – office supplies industry
In the past decade in China label market growth rate as high as 15% to 20%, in the eyes of shrewd business, behind the figures is the huge demand of space and countless breakthrough profits. China label market a decade, is the new fresh growth in the decade. From 97 to 10 years, several people in the small workshop, to now South China's leading label printing companies, the new King completed a distillation of Phoenix Nirvana.
Approached the new King, an Old Mr. Chang photo tells the story of growth, one a fine interpretation of a label printing product Culture, trophy, a certificate showing the glory achieved by the enterprise, also witnessed the enterprise years of development track.
"Business to succeed, first of all strategic product positioning accuracy, and then need to choose right people do the things." Vigorous and resolute work Guangzhou Jin Jian-Dong Chen, general manager of Trademark Printing Co., Ltd. General Manager, explaining a new strength from small to large and then to strong "secret."
Arduous a decade elegance 1997 7 the value of new fresh company started the establishment of a few people had only 10 small workshops, after years of development, the design is now an independent development, production and production, customer service, medium-sized enterprises, the business platform also by domestic to the international. Over the past 10 years, met the challenges of the new King, but they all face. In recent years the printing industry developed rapidly, relatively large market pressures, the new King also with its own development and market changes quickly to adjust business strategy, including equipment investment, process improvement and management of in-depth, so that The new King has some competitive southern China's most influential label printing companies.
Years of development, the new strength in the trademark printing technology development and accumulated rich experience, the establishment of an efficient, mature production and marketing services network. Customer after another, received critical acclaim and become well-known experts in Enterprise Brand decoration.
The market demand, creating excellent products
Regardless of what label production, we need a comprehensive understanding of market demand, technological characteristics study hard to find the most appropriate solutions to design and reasonable structure, and supported by appropriate equipment. Precisely because of this, according to local professional production of new fresh ideas for development, in technology and processes are quite professional, so each product can be done very fine. From the company overall, the walk is complete, diversified development. The beginning, the main job of the new King stickers, packaging trademarks, licensed products and other products, as technology advances and customer demand, new fresh start printing labels, Epoxy stickers, tattoo stickers, world brands such as promotional gifts. Currently, main production of the new Jin class, toy products, such as health category labels, and product line to the electronic appliance industry, pharmaceutical industry, food industry, flexible packaging industry and beer industry type and other areas.
New fresh high quality product to protect from "worthy of the perfect production equipment system," Jin selection of new equipment will take into account whether the device can meet the needs of present and future customers; second will consider the possibility of late improvement installation, and installation costs and other factors. Indicators on the equipment requirements of high precision, functional, high level of automation and quality to be stable. The introduction of the new King is the leading international technology and equipment, such as KO-PACK 12-color computer controlled automatic rotary press, KO-PACK 6 +1 color computer controlled automatic rotary press, etc., are first-class equipment. Of course, the market demand, the new King is also considering multi-function devices, and strive for greater efficiency.
Talk about their domestic and foreign equipment, the pros and cons, President Chen believes that the domestic equipment functionality, durability, precision relatively weak, but, relatively cheap, the service is relatively easy; foreign equipment level of automation quality aspects of stability and relatively good precision, that is, expensive, high maintenance costs.
Emphasis on technical innovation, and grow together with customers
New technological innovation always fresh ideas, and always insist on the best quality product and to provide to customers, many customers are kept fresh and new a decade of friendship Cooperation Relations. Then how to find effective new clients?
President Chen said that customers looking for the main effects and their large customers and other methods to achieve the strengthening of external publicity. With customers to establish long-term partnership, by the technology to attract and quality to win, and our integrity. For businesses, open up a new customer, the investment cost and to maintain a 4:1 ratio of customers, what we call the 28 Laws. We will pay close attention to customer needs, and enhance internal communication. Our in-house quality management system through the establishment of ISO90001, to make the process smooth, especially continuously improve our business processes to ensure that customers receive timely information on the collection and effective treatment, from the fundamental interests of the client to consider and deal with customer relations.
We will adopt the way alliance with the customer to change the past, "production-oriented" concept into the "needs of the customer-focused" marketing concepts, so that we can quickly grasp changes in customer demand dynamic and timely guidance to customers. In addition, we use the integration of services through comprehensive, three-dimensional feel psychologically satisfied customers. At the same time, also advises clients from the customer point of view the process with our company strong, perfect product launch. Also considering the establishment of a good e-commerce network platform, through the company's internal customer information and on-line contact manner the needs of customers information. This is our own service characteristics.
In addition, we also domestic (international) well-known enterprises to establish a good strategic relationship, this strategic partnership is to emphasize the common interests of long-term basis, cooperation is stable, long-term for the stress interests of enterprises willing to choose cooperation, enterprises are more willing to cooperate, not compete. We Avon, O Snow International, Avery, and other famous enterprises to establish a cooperative relationship, in terms of cost control, stability operations and management requirements will bring us benefits.
Technically ready to work with customers to share, so growing up, the new King is also working with customers to progress.
Be moving current events, create brand
Chinese label industry has been full of fierce competition, with the large influx of foreign brands, how to deal with international challenges and problems faced by domestic enterprises. With sophisticated new fresh products, good reputation, quality of service, to become well-known label printing company, has more market share.
New strength since the establishment of
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