Three Top Pointers for Maximizing Your RSS Subscribers
Sure, traffic is great; targeted traffic is a must; however, if you can make your site visitors want to return to your site again and again – that’s impressive. An effective method to have your visitors coming back to your site, repeatedly, is to have them subscribed to your RSS feed.
Headlines are often important in many applications for content, and the same is true for your site/blog content pages. We mention this because when people are scanning RSS feeds, they’ll be more inclined to stop and read your feed if the headline attracts them. You should know that a strong headline that stops people cold will at least have more people reading the first paragraph. If you’re not familiar with writing headlines, then we strongly suggest you do some research on that. When you’re composing your headlines, be sure to reference the main point or benefit contained in the content article. Read and learn about writing effective headlines by doing a search at Google. If your information is unique and not run-of-the-mill like everyone elses, then people will come to know that and more likely choose to become your RSS subscriber. You will have much more success through solid headlines that perform their function plus good quality content. You can follow a proven method to gain exposure, and that is to do guest writing on related blogs. This will allow you to reach out to your target market easily. So what happens with guest blogging is the deal conists of a trade between receiving quality content in exchange for a link plus new visitors to your site. Of course, you want to have more RSS subscribers, and that’s why you want as many new people as you can get. You can even be a little creative and send people from the blog to a landing page with some excellent copy for gathering RSS subscribers or even email optins. You’ll have tremendous success building your optins in this manner because essentially these new visitors are already voted “yes” to your content. Working in reverse, you can get benefits of sending out invitations to site owners to contribute a guest article for your own business site. This will not only give great content to your blog, but will also drive new traffic that you can convert into RSS subscribers. It’s all reciprocity because your new guest contributor will put a post back on his or her blog about the guest article, and of course there will be a link to your blog.
Always remove as much work as possible for your readers, and so it’s important to make sure they can very easily subscribe, etc. Yet another feed marketing strategy includes putting graphics in different places such as before or after your posts asking people to subscribe. The more great content you publish, then sooner or later people will begin to sub to your feed. You can over-deliver as much as possible, and try to engage your audience; all of those activities will help you.
You’ll probably find your RSS feed subscription rate increase with the age of your site and whether or not you maintain updates, etc.
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