Maotai will accelerate the construction of specialty channels – Maotai, liquor – food industry trade
Been described as China's economy do not look to good economic reports, direct view Maotai The price of wine can be.
Every economic downturn, the retail price of Maotai will be cautious and even went down; but once the economy to improve, and a bottle of 53-degree Moutai flying more than 30% average annual gain.
Although Moutai (152.40,0.23,0.15%) (600519.SH) said: There has yet to price adjustment, if adjustment will be announced in good time. But the price has always been the most sensitive retail terminal Maotai Maotai has some degree of price increase to 53 728 yuan per bottle. "China Business" reporter learned from reliable sources: in fact has made price increases Maotai program, ex-factory price is raised to 519 yuan per bottle, while the Wuliangye (22.69,2.06,9.99%) have also begun implementation of 52 degrees Wuliangye raised to 538 yuan a group price. Prices Range of about 15%, may be formally announced in early August.
Price changes is also the beginning of Maotai policy changes.
Prices expected 7 8, reporter contacted several Maotai dealers, they said. "Prices have gone up, only to be informed winery last."
"Since the second quarter from Maotai Sell Began to improve, stocks have almost digested, and now has begun a substantial delay in delivery conditions, price increases are a matter of course. "Maotai one dealer told reporters in Chongqing, from the beginning in May in some areas, dealers began to store goods, and even some regional distributors have made up 100 000's to goods orders.
And by the end of June, the State Administration of Taxation to revise the Liquor Consumption Tax The program came to light, Shanxi Fen (32.00,0.52,1.65%) announced 10% price increase, the industry giant is widely expected the two liquor Maotai and Wuliangye industry will raise prices.
For price increases, Moutai remain cautious. Fan Ning screen secretaries to directorate, said: The current statement is an informal market, saying the company officially announced price increases will be the first time.
The reporter learned, Maotai prices on the market not only groundless. As early as May 22, Maotai general meeting, have participants bodies found Maotai allow participants to each of the price of 519 yuan per bottle buy 12 bottles of Maotai, "participants on-site liquor price is usually about Maotai implementation of the ex-factory price, the price prior to 439 yuan per bottle, the price is adjusted ex-factory price it will herald Maotai? quarter of the total (JI Ke-liang) and Yuan Total (Yuan Renguo) tight-lipped. "insider told reporters.
Passed on to mention tax revenue model
Maotai the price increase, the market is the State Administration of Taxation judge also increased liquor consumption tax to be caused by the manufacturers coping strategies.
"Currently, liquor prices rose almost across the board by 10% to 20%." Guotai Junan White Alcohol Analysts Chun-Xia Hu believes that a major round of price increases, "Pushing Hands" is not all from the manufacturers, also is part of the dealers in that consumption tax will increase to the news, first to ensure profits through price increases.
It is understood that this adjustment of consumption tax, liquor Although the program will be suspended, but will focus on "ad valorem", the liquor tax base, increase tax items, which may make the tax paid liquor business Compared with the previous doubling. Main Collection in sales from the factory to the company's ex-factory price. The industry that manufacturers squeezed by taxation of profits caused by rising prices at the chain, manufacturers enhance the China wine China wine industry benchmark ex-factory price is tax pressures passed on to consumers through distribution channels. However, general manager of Yuan Renguo
Maotai repeatedly stressed that no matter how the markets will always guarantee Maotai dealer and investor interests.
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