Web Design Perth-Web Design Company Details Trends in Web Design for Small Businesses
It is normal for people to stick with what they are used to (we don’t like change!), and with shopping habits it’s no different. Online shoppers, like normal everyday shoppers, are inclined to buy from the same sources they are used to, a source they trust.
A greater percentage of sales made by web businesses are made to repeat buyers than that experienced by traditional shop owners. Online businesses that use this fact to their advantage will save a lot of money on marketing costs, and make more sales!
Every small business online wants to obtain a lot of traffic and convert as much of that traffic as possible
into returning, paying customers. The more businesses that establish an online presence, the greater
competition is for the dollars spent by online shoppers. As such, web design and development has
changed in the last few years to better meet the goal of businesses wanting to own websites that attract
visitors, retain these visitors and keep the shoppers spending. This is the main reason web design
companies are creating websites that have the ability to retain visitors or at the very least, retain
personal information about the visitor with the use of opt-in forms, free subscriptions, etc. This
information can be used for purposes of follow-up advertising via the use of automatic email
responders, e-newsletters etc.
The trends below are geared towards the goal of obtaining and retaining traffic, and converting the traffic into sales.
So, here are some of the web design trends you can expect to see in 2011 and possibly beyond?
1) A shift towards small businesses branding their online presence to leave a lasting impression on site visitors. This will be achieved with oversized headers, hand drawn designs on website pages, bold/ imposing slab typefaces (usually all upper case letters), all designed to leave impacting images that site visitors can identify with and relate to a particular web business.
2) Homepages will be designed to look more like personalized, online business cards, with an emphasis on the business owner and their blog(s). Customers are drawn to personalised businesses. They like to see the face of a business, not faceless individuals hiding behind a corporate facade. Corporate images took a beating during the global financial crisis of the last few years, as many well known companies collapsed, heavily affecting consumer perception and sentiment. “People buy from people (they trust and like)!”
3) More Home pages will use huge, colourful images that will not only draw visitors into the site, but create a visual impact that leaves a lasting impression with the visitor and customer.
4) Websites will be designed to be more customer-interactive. People are keen to provide input on what they want and expect from products they are interested in. Those web businesses that go out of their way to tailor their products and services towards specific customer needs, will benefit from increased sales.
5) Oversized footers and intro boxes that tell the customer in a flash what the business is all about, will become more prevalent. This takes away the need in some cases for designing an “About Us” page.
6) A greater use of magazine-layout styles for Home pages. This enables visitors to get most, if not all, the information they require about a business without having to scour the site to understand what it is that the business has to offer.
7) An increase in cost-effective ways to get more traffic. There are many traffic-boosting tools available to webmasters currently. However, there will be a dramatic increase in back-linking, blogging, use of social networking sites and article reviews, in an attempt to corner even more traffic on the web.
Web Design Perth incorporate the latest ideas and industry thinking in the websites they design and develop. Their websites come with an integrated customer database whereby visitor contact details that are input to enquiry forms on the website are automatically centrally recorded for use in email marketing campaigns including sending e-newsletters, anniversary emails, reminder emails etc. For more information, contact Web Designers perth for a free consultation and redesign of your current website with the latest trends.
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