Glanz: Financial Crisis International Breakthrough – Galanz Group, the life of electrical appliances – household appliances industry-hc360 HC Network
In many people's imagination,
Financial
Crisis Chinese manufacturers should be such a scenario: a decline in exports, corporate cut, a large number of employees were abolished. However, some excellent Chinese manufacturers preached completely different picture.
Glanz
Group Vice Chairman, CEO Liang Zhaoxian leading companies fall into the latter.
Financial crisis, Galanz active attack, the first to bottom out, contrarian growth. Period after the financial crisis, Galanz to the wind and waves, to the century enterprise, the world's brand forward. Man of the Year in the Chinese economy 2009CCTV selection ceremony, Liang Zhaoxian himself because of its financial crisis, under the outstanding leadership change in the situation, stand out from the 18 candidates successfully elected "2009CCTV China Person of the Year."
Jedi fight back, the successful breakthrough
For Liang Zhaoxian, the 2009 is destined to a very memorable year. 2009, China's economy by the international financial crisis, many enterprises have been affected appliance. But it is precisely Galanz, made during the year was no small achievement.
It is understood that in 2009 such a difficult environment, Galanz in the field of foreign trade has achieved 12% growth in the domestic market, relying on state active policy related industries, has acquired substantial growth. No wonder Galanz Group spokesman Lu Ji, Lie said, "Glanz 2009, is over the entire financial crisis into a real big year for the brand of the times."
2009, when the financial tsunami hit when Galanz in Europe and the United States a great impact on the export market. In this case, as the company's helm, Liang Zhaoxian the situation and put forward a positive offensive strategy, quickly fought in the Middle East and other emerging markets, timely adjustment of product structure of exports, increase in cost is relatively high proportion of low-end products in overseas markets competitiveness is restored.
Data show that, in his aggressive strategy, and from January 2009 onwards, Africa, South America, the Middle East, Russia and other countries in order to grow rapidly. March captured 35 million foreign orders, which in this region
Air conditioning
Exported a record 400% growth. At the same time, the domestic market in 2009 Galanz air conditioning
Sell
Volume of over 125% year on year, up 300% live electrical, microwave growth of 60% in the year the industry as a whole a bad situation, the rate of the industry to enhance bright spot, Galanz Yen has become the industry's fastest-growing brand. Galanz now sell very well, in short supply, especially the crazy growth in export orders, companies not only failed to
Layoffs
, But also had to make a large number of personnel departments are busy every day of recruitment, in September 5000 the factory's move to recruit far failed to meet production requirements.
According to report, achieved impressive results in the international market after 2010, Galanz will be fully launched a comprehensive, leading sexual
White
Group strategy, in pursuit of the next few years to become the world's leading integrated white goods brand. New brand building to meet demand, Galanz based on the global market, the consumer's point of view, is logical to propose strategies for building an international standard terminal.
Learned, the international standard terminal building is air-conditioned 2010 Galanz sprint industry "top three" important strategic move. 2010, Galanz air conditioning will be urban-rural integration, integration of the principles of domestic and international markets to promote international standardization of the terminal building. Galanz air terminal by the International Standardization Group of the Enterprise, unified design and maintain a high degree of visual unity. Meanwhile, the new English "GALANZ" will replace the original brand identity in Chinese and English side by side to better show Galanz air conditioning as the world's leading brand.
Constantly seeking innovation
Fact, Galanz successfully resolve the international financial crisis and achieved good sales, with its consistently uphold technological innovation are inseparable. China's reform and opening up as the new Commanding the enterprise, the 1997 Asian financial crisis, Glanz from the first domestic microwave oven to the world. Since then, Glanz also proposed to China from the Chinese manufacturer to create strategy. In Galanz Group spokesman Lu Ji Lie seems to gain the core of development Galanz factors, in addition to long-Accumulate, the more technology in the industry rely on Galanz, one of the core technology kinds of innovation.
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