“China’s township racket” industry status and development ideas
Shangguan Township Fuyang Fuchun River is located in the south bank of an old revolutionary base areas in remote mountain village, this general area is still 27 square kilometers, with a total population of more than 8,500 people are still a small village an annual output of badminton rackets, tennis rackets, table tennis and beach shoot Vice-hundred-million, the products have not only to seize the domestic similar products in more than 80% market share, but also exported to overseas, more than 70 countries and regions, this township has been basically completed one from raw material to finished product manufacturing industry chain, and has gradually formed a product a wide range of grades range of Chinese-racket production base. 2004 China Light Industry Joint Economic Committee was awarded the “Hometown of China’s racket” title.
Shangguan racket industry, from introducing the product to the formation of the consolidation and development in the country today, have a certain influence as well as international racket manufacturing base, in the traversed an arduous road lasted for 30 years after the Third Plenary Session of the Eleventh Party inspired by the spirit , at all levels of the party and government support, the Shangguan people through hard work, lay a solid foundation, pioneering innovation, consolidate and develop, seize opportunities, to develop, three stages, leading to today’s prosperity and glory.
First, the Chinese racket township Industry Overview
Fuyang City racket industry began in the early 20th century, 70, from the production of bamboo bat started, has been more than 30 years of history. Products from initial development of a single bamboo badminton racket to the current “four beat” (badminton rackets, tennis rackets, table tennis, beach shooting) hand, in the international and domestic market, a place is a characteristic block the economic development of Zhejiang Province, A typical representative of the Fuyang economic and social development has made important contributions.
The end of 2005, Fuyang City has all kinds of rackets and accessories 380 manufacturing enterprises, employing more than 12,000 people, foreign manufacturing enterprises 37, 8 self-export enterprises with annual output of the racket 100 million, 1 billion yuan output value. Export value of 025 million U.S. dollars, accounting for 14% of Fuyang City. Middle and low racket in the domestic market accounts for more than 80% market share, exports and other products are sold to Southeast Asia and Europe and the United States more than 70 countries and regions, racket industry has become one of the main city of Fuyang, China’s exports industry.
Shangguan racket property for the market, more and more vast potential growing, already have a second pioneering a sound foundation. After decades of market tempering, a group of farmer-turned-entrepreneurs have mature ideas, business ideas have made huge progress, market vision, sense of quality, innovation, development of awareness has been able to adapt to the market economy needs; 1 leading enterprises approved after several years of rapid development, has completed the initial accumulation of capital, technology, financial strength, and a new level, production and management into a virtuous cycle, with a relatively strong market competitiveness.
Second, Shangguan characteristics industrial racket
Racket industry, are labor-intensive industries, energy consumption is low, less pollution, low technological content. Populations can adapt to different operational requirements, will enable a large number of landless peasants access to employment opportunities. At present, more than Fuyang racket industry, township officials as the center, radiation towns accounted for 40% of the city, in the absorption of the province Tonglu, Chun and other places part of the migrant workers, the Shangguan racket companies to absorb each year in Jiangxi, Hunan, Guizhou, Hubei, Chongqing, Sichuan and other places 4, 5000 the employment of foreign migrant workers to Hongo, giving this part of the farmers to get rich and create opportunities.
Racket manufacturing companies were engaged in raw materials, rope line, shape, packaging, machinery and parts, marketing, transport at all aspects of the division of work in various enterprises interlocked, so that the township has become a huge racket factory. Detailed division of labor, in collaboration to ensure quality, while lowering the cost of the product to the limit and is difficult to compete with similar products. Racket town, not just an industrial scale concept, is not a simple number of enterprises of the gathering, but rather a series of internal relevance, a complete industrial chain of the various integrated elements of the gathering.
Third, government support, corporate efforts to build “China racket town”
1, formulate supporting policies for the “Hometown of China’s racket” building to provide integrated services
In order to further promote the racket industries, upgrade the industry, and strive to build an advanced manufacturing base, Fuyang City, Shangguan Township, raised the question “China’s racket town” development ideas, from the development plan, contiguous development, policies and measures, management services, etc. many carried out a series of work.
Fuyang City racket production base mainly in the above township officials as the center, radiating more than 10 townships in the city regions. To promote industrial agglomeration, and further play a massive economic characteristics, Fuyang City in rural planning and construction of the racket Shangguan characteristics industrial functional areas, the planning area of 700 mu, functional area adhere to the “starting point plan, high-standard construction, high efficiency operation, high-quality service “principle, adhere to the” four unity, a separation “(that is, uniform supply, uniform supply, uniform supply, uniform pollution control, production area and living area separated) principles, innovation and functional area management model, the introduction of market operation mechanism, to expedite the adoption of market-oriented functional areas of infrastructure construction projects into the functional areas of enterprises project, land examination and approval formalities such as Gongchengbaojian Rural Economic Development Office is responsible for by the sole agent to implement one-stop service, currently has 25 enterprises entering the zone , by the end of 2005 functional area more than 9,000 yuan output value of enterprises.
2, vigorously cultivate scale enterprises, build manufacturing racket “aircraft carrier”
At present, the Shangguan Township is cultivated 19 planning firm that enable enterprises to companies and a group direction. And to develop R & D Center Planning racket construction, plans to R & D Center as a platform to actively introduce scientific and technological personnel, introduce advanced production technology and equipment, and constantly develop high-tech products with high added value. Shangguan Township plans to use five years, the Investment 3 million yuan in technological improvements and fixed assets investment in the rural economy with local characteristics Shangguan functional area to build a set of bat research and development, testing R & D center as a whole.
3, to create a good market environment, to build the world’s leading racket Fuyang area of distribution center
Shangguan rural industries racket constantly optimize the development environment, the market environment has further improved. From overseas market, the product is labor-intensive products because of the racket, can play its own low-cost advantages, with considerable room for development; from the domestic market, as the economy develops, people’s pursuit of continuously improve the quality of life, leisure and sports , sports is becoming increasingly popular, growing national fitness awareness, especially the 2008 Beijing Olympic Games, the development of the domestic sports industry provides a good opportunity.
Today, Fuyang racket racket is not only occupied the middle and low domestic market share of more than 80% in the international market, middle and low racket also has a high visibility. Fuyang City in 2010 before the construction of an area of 1000 mu, set the wholesale and retail as one of professional large market.
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