Small Business Coaching: Do You Need a Business Blog?
Have you been thinking about ways that you can enhance your marketing efforts and really take your customers’ experience to a whole new level? You likely have been considering whether or not your business would benefit from a business blog. There are, in fact, over fifty million blogs on the internet today. Some of these are written by individuals for their own private purposes, but others are written by businesses just like yours. Many small business coaching experts agree that running a blog is one of the best things you can do for your business.
However, the caveat to that statement is that small business coaching experts agree that running a blog is great ONLY if it is done correctly. Otherwise, you would be much better off not wasting time and energy building a blog from scratch! This is because unless your blog actually answers a need, it won’t bring in traffic, and without traffic, you may as well be completely nonexistent in the online world!
There are a lot of different benefits that you can enjoy from a blog. You can introduce new products and services, define their use and even create a need for them. You can announce sales and promotions. You can use a blog post for public relations pieces such as talking about how your company just participated in charity run or charity golfing tournament. The underlying goal of a blog post is not just to fluff up your company but to also give the reader a need or desire to go to your website and make a purchase, or to pass your information on to their friends and family to generate more traffic to your page.
Small business coaching experts will tell you that there is a wrong way to do a business blog, too. They will tell you to write engaging pieces that people want to read. Writing boring or negative content could really turn consumers off about your company. Be careful about typos and grammatical errors. These give people terrible impressions about your business. Whether or not it’s true, they may think you run a sloppy enterprise!
You also want to make sure to write regular posts. You want to give people a reason to remember you and visit often, and not bore them by having the some post at the top of your blog for weeks on end. It may sound tricky, but once you get the hang of it, you will find that your business blog is a valuable tool.
Sophie George is an entrepreneur, social media nut, and a contributing writer on the subject of Small Business Coaching. Save time and money by getting FREE tips, tools, and resources for starting your business and running it creatively from anywhere in the world at this blog: womanzworld.com
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